Video account Double 11 incentive policy is here

Double 11 is coming, and many platforms have announced their Double 11 policies. In this article, let's take a look at the incentive policies launched by Video Account and see what needs to be prepared.

Recently, Video Account released four incentive policies for Double 11 live broadcast.

These incentive policies include incentives for traffic vouchers and reductions in technical service fees.

During the event, as long as the conditions for launching the video account are met and brands, merchants and influencers choose the "shopping" category to broadcast through the video account live broadcast + open the showcase function, they can obtain incentives such as traffic.

It is reported that the Double 11 event will last from 20:00:00 on October 31 to 23:59:59 on November 11. The introduction of this incentive policy is mainly to help brands, merchants and influencers to better achieve their transaction targets in the Double 11 live broadcast on the video account.

Next, let’s take a look at the incentive policy of Video Account for this Double 11. As follows, enjoy:

Incentive 1: Reduction of technical service fee rate

Lowering the rates of technical service fees has long been a common practice for video accounts to offer discounts during major holidays, and this Double 11 is no exception.

During the Double 11 promotion, Video Account will lower the technical service fee rate. For orders actually paid during the event, all orders can enjoy a discount of 1% on the technical service fee (regardless of category).

This policy applies to all merchants on the Video Account platform, including but not limited to Video Account Store merchants and WeChat Mini Program Video Account Transaction Component merchants. Participants are anchors who broadcast themselves in Video Account Stores/Video Account Transaction Components, or Video Account anchors who distribute products from the Preferred Alliance.

Incentive 2: Incentive for booking coupons

The anchor can set up "appointment to receive coupons" in advance and have the opportunity to receive traffic coupon incentives.

The live broadcast host uses the live broadcast reservation function, sets the [Coupons available for reservation], selects the associated coupon and creates a live broadcast preview during the promotion period to complete the live broadcast.

Setting steps: Enter the live broadcast preview interface, turn on the "Coupons available for reservation" switch; select the coupon to be associated; then return to the preview creation page, "Associated coupons" will display the associated coupons; view the associated products.

At 18:00 on the evening of October 31, the platform will generate a ranking list based on the reservation data and coupon collection data of the above-mentioned anchors, and issue traffic coupon incentives to the top 50 merchants on the ranking list (the ranking list will be based on the platform's statistical data).

The traffic voucher incentive will be issued after the above conditions are met. The traffic voucher can be used immediately after receipt and is valid for 30 natural days from the date of issuance.

Traffic voucher issuance quota

Incentive 3: GMV target task incentive

During the event, anchors can also receive traffic voucher incentives if they achieve a certain GMV target.

The GMV data here refers to the actual settlement order amount for which users complete order payment in the video account store during the event and the users do not apply for a refund.

After the live broadcast of the live broadcast starts, if the accumulated GMV data meets the target threshold requirement of 10,000 yuan, the live broadcaster can get the corresponding traffic voucher incentive after the promotion ends.

For example, anchor A conducts a live broadcast on the video account on October 1, and the payment transaction amount of anchor A's video account live broadcast room during this live broadcast is RMB 1 million. After the promotion ends, if the user does not apply for a refund to complete the settlement, the merchant can receive a traffic voucher reward of 1 million*1%=10,000 points.

During the Double 11 promotion, a single anchor can receive up to 600,000 traffic coupons for achieving the above GMV target. The traffic coupons will be issued after the order settlement requirements are met. The traffic coupons can be used immediately after receipt and are valid for 30 natural days from the date of issuance.

After the live broadcast, the anchor can receive a private message in "My Video Account-Video Account Private Message". Click on the private message to view the rewarded traffic coupons and related data.

Incentive 4: Ranking Display

Anchors can get the opportunity to be displayed on the sales list based on their popularity value and gain more exposure.

During the event, the anchor will start broadcasting as a live broadcaster. The system will calculate and generate a popularity value based on data such as transactions and views in the live broadcast room, and will sort and display the popularity values ​​in the main venue's live broadcast list based on the popularity value.

Participation scope: anchors of video account stores/video account transaction components, or anchors who distribute preferred alliance products.

List diagram

In addition, the video account incentive activities and policies strictly prohibit the following live broadcast rooms:

The live broadcast rooms include those that recommend stocks, guide people to buy financial products, hosts with obvious negative public opinions, hosts that engage in false orders/exaggerate/have an imperfect course system/lack of after-sales service, and hosts that receive many real reports from users/have pyramid scheme risks/fraud risks/have false orders/are banned by the platform/exceed the scope/do not comply with the requirements of national laws and regulations.

If the anchor’s return rate in a single game exceeds 40%, the platform has the right to terminate the anchor’s participation in this incentive policy.