If you want to build private domain traffic, you must clarify these 4 issues

In the process of building private domain traffic, operators or business teams must clarify several issues, such as which groups of people are target users, what methods can be used to attract target users, etc. In this article, the author summarizes them, let's take a look.

1. Who are your target users?

Find out who your target users are, which group of users are most willing to pay, and who are not your target users.

Clearly define your target users, as well as their common attributes, needs, and pain points, and understand their similarities, differences, interests, hobbies, and preferences.

Then, based on the target user keywords defined above, formulate marketing strategies and customer acquisition strategies for this type of users.

When defining your ideal user, be clear, segmented, emotional, and specific, and don’t be vague.

2. How to find ideal users

What online and offline channels do they use?

List the specific channels in detail and give specific reasons.

3. What can be used to attract target users?

There are two important points in how to motivate users.

One is pain, the other is a dream.

When a person is in enough pain, he will take action, because you want to attract them, so you have to make them take action. At this time, you have to find their most painful point, and then based on this pain point you can drive them, make them take action, and then attract them.

Another core point of motivation is dreams. When a person wants something very much, he will take action.

The desire to attract users is based on pain and dreams.

Focus on the user's needs/dreams and pain points/fears, and design something that can solve their needs and pain points.

4. What results did you give to the user and what problems did you solve for the user?

When you clearly define what problems you have solved for users, or what results you can give them, you need to segment users. You cannot serve all customers in the market, nor can you solve all pain points. This means segmenting users and focusing on one pain point.

Only when you are clear about what results you want to give to users and what problems you solve for them can users be attracted to you.

Because he wants you to give him the result and solve his problem.

The above 4 problems also solve 3 points:

1. Who the user is;
2. How to attract;
3. Why users buy.

Author: Lao Chen, public account: Lao Chen's deep thinking