Breaking news: WeChat official account release function has been upgraded.

The WeChat public account publishing function has been upgraded!

This is great news for public account creators, as it means that there will be no limit on the number of tweets per day, and non-mass articles can also be displayed on the public account homepage, with the opportunity to receive platform traffic recommendations.

Let’s first look at the official notification. The screenshot of the notification received when editing the article is as follows:

So we immediately tested it using the Jianshi official account. After editing the article, we first clicked the "Publish button" (note, not the mass send button).

Then there will be a "Publish Confirmation" notification, indicating that the published content will not be pushed to users, but will be displayed on the official account homepage. And the published content can be added to custom menus, automatic replies, collections, and page templates.

After publishing, you can immediately see the published article on the official account homepage, which is no different from normal mass articles. The published article can also be forwarded to friends and friends circle, and automatic replies can be set and deleted.

In fact, the official account publishing function has been available as early as 2021. As shown in the figure below, after publishing an article, it will not be displayed on the official account homepage, but after the upgrade, it can be displayed on the homepage.

Judging from the current test results, there is no limit on the number of times an article can be published, and N articles can be published in one day.

In addition to the difference in the number of publications, mass articles can be automatically pushed to the fans of the official account, while published articles require fans to actively enter the official account homepage to see them.

Although only fans who actively visit the homepage can see the published articles, the official notice also clearly mentioned that the published content will have the opportunity to be recommended by the platform. Therefore, for public account creators, publishing high-quality articles still has the opportunity to get more exposure.

It is worth mentioning that WeChat official accounts have been updated frequently recently, such as the following functions:

– The platform has launched a weekly creation report for public account creators , providing weekly data summaries for eligible public account creators to help creators provide better operational references.

– WeChat official accounts have added a new image modification function, which supports the replacement and deletion of images in official account articles. A new function of bringing goods through picture messages has also been added.

- Supports switching of message identities in the public account comment area. Users can switch to video account identity/public account identity/WeChat account identity/anonymous identity, etc. to leave messages.

The updates of the above functions are all to help creators create better and interact better. What other new functions have you discovered? Welcome to leave a message in the comment area.