From Lei Jun’s latest speech, I summarized 3 inspirations for doing “private domain”

This article deeply analyzes the inspiration given to the author by Lei Jun's recent speech, and puts forward three suggestions for private domain operations. It has a certain inspirational effect on private domain practitioners, and is recommended for business owners who are interested in private domain operations.

I watched Lei Jun’s latest speech on 2023 yesterday, which touched and inspired me greatly.

In his speech, Lei Jun talked about his thoughts and experiences in college, taking us back to his mental journey.

His sharing can build trust, shorten the distance, and trigger resonance. It makes people who are unfamiliar with him become familiar with him, and makes people who are familiar with him trust him more.

Today I read the speech carefully again. Every time I read his mental journey, I can always deepen my understanding of why he chose to engage in this career and why he repeatedly talks about his products.

The same is true when it comes to marketing and private domain. We need to repeatedly tell customers and the market what our products are, what our advantages are, what problems we can solve, and why choose us.

Don’t think that customers will remember and understand you just by saying it once. Xiaomi is so well-known, Lei Jun is so famous, and he still keeps talking about himself, why he does this business, and what he thinks about this industry.

From Lei Jun’s speech, I also summarized three insights into “private domain” and would like to share them with you.

01How to expose your products with high quality?

I found that some companies and teams are always reluctant to post more product content and write more about user experiences. They have to find many reasons before they agree to continue writing. Such private domains are bound to fail.

Also, many bosses have this confusion: their team always fails to write products, and they feel that they have said everything that can be said, and it would be a bit nagging to say more.

However, what I want to say is that even if you say it a hundred times, only a few customers can remember it (refer to the logic of brand exposure here). Moreover, if you express it in a different scene, way and tone, the effect of being remembered will be completely different.

Some people may ask, how to write the best effect? ​​There are many ways, just remember this product copywriting formula:

Good copywriting = scene + method + tone + emotion

How to understand and apply it? Let me give you an example:

Today, I want to test 20 products from my competitors to see how effective they are. Please raise your hand if you have bought any?

Why do I want to do this test? Because I found that the market demand is expanding rapidly, but there are many unprofessional peers who are cheating people. Today I want to reveal the inside story of this industry.

Through this example, you can better understand the above formula.

02 If you don’t understand the private domain, you should learn to ask the right people

In his speech, Lei Jun mentioned that when he didn't know how to choose a major or how to study, he went to look for his fellow villagers.

Find a few more fellow students and after chatting with them, you will find that you know how to study and how to do it. You can even get their study notes, which will bring you one step closer to achieving your goal. You must find a way to achieve your goal.

Take the private domain for example. In the end, you need to do a good job in the private domain, sell the products and get the results. You can talk to your peers and customers about this.

I agree very much with what Lei Jun said: In fact, most of your problems have been encountered and solved by others, and there are even standard answers. You just need to ask.

There are various GPT tools now, which is really convenient.

03Get paid cross-border self-study

After gaining experience, methods and lessons from others, you should try them yourself, persevere, take the right path, try more, and finally continuously verify the model through data.

For those private domain issues that you don’t understand and can’t ask anyone, you can also consider paid learning and spend money to ask others for advice. In the same industry, everyone’s level is about the same and the problems they encounter are also similar. It may involve the supply chain, or it may be a problem with the high order value of the product, and it is not easy to close a deal.

It is highly recommended to learn across fields, look for answers in different fields , attend training courses, and see how others solve customer problems. This is really helpful.

Seize the opportunity and try more. When Lei Jun talked about going to the computer room to use the computer, he divided it into two steps: first, he queued up to "pick up leaks" and then gave guidance to others. This kind of guidance is actually teaching others, and then you come back to study and teach the team. Isn't this private domain teaching?

After watching Lei Jun's speech, I reflected for a long time. When faced with a problem, would I feel panic, disdain, or choose to do it perfunctorily or turn a blind eye? Or would I stop and actively look for solutions and keep moving forward?

In fact, many bosses will stop and actively look for solutions when they encounter problems. But bosses will also reflect on why my team can't be like me, stop and think about solutions when encountering problems, but more often choose to escape and ignore the problems?

I believe that many bosses have the answer, and many employees may be aware of it. After all, bosses and employees have different understandings and perspectives on this matter.

Author: Yan Tao;

WeChat public account: Yan Tao San Shou;