What products can’t be advertised on Amazon? What advertising methods does Amazon have?

Amazon is one of the world's largest online retail platforms, attracting many Amazon sellers and advertisers to open stores and sell on it. To open a store, you must advertise well, so as to obtain traffic and orders, but not all products are suitable for advertising. So, which products on Amazon cannot be advertised?

1. Which products cannot be advertised on Amazon?

Prohibited and restricted goods: Amazon has a series of strict regulations that prohibit or restrict the sale and promotion of certain products. These products include but are not limited to adult products, drugs, weapons, alcoholic beverages, etc. Since these products involve legal, moral or safety issues, sellers are not allowed to advertise them on Amazon.

Health and medical related products: Amazon has strict regulatory requirements for health and medical related products. For example, medicines, medical devices, health supplements, etc., these products usually need to obtain relevant certifications and approvals before they can be sold and promoted on Amazon. If sellers do not obtain the necessary certifications and approvals, they are not allowed to advertise on Amazon.

Products that infringe intellectual property rights: Amazon attaches great importance to the protection of intellectual property rights and prohibits the sale and promotion of products that infringe intellectual property rights such as trademarks, copyrights, and patents. If the products sold by sellers infringe on the intellectual property rights of others, not only will they not be able to advertise, they may also face legal disputes and penalties.

Products with potential safety hazards: Amazon has strict requirements on the safety of products. If a product has potential safety hazards or does not meet relevant safety standards, then the seller is not allowed to advertise on Amazon. These products include but are not limited to products with electrical safety hazards, flammable and explosive products, and other dangerous products.

2. What advertising methods does Amazon have?

Sponsored Products: This is a keyword-based advertisement. When buyers search for relevant keywords on Amazon, the seller’s products will appear in a prominent position on the search results page.

Headline Search Ads: This form of advertising allows sellers to display customized titles and descriptions at the top of the search results page to attract buyers' attention.

Sponsored Brands: This type of advertising is designed to enhance brand image and awareness, and can display the brand’s logo and customized text on the search results page.

Amazon also provides a variety of advertising formats such as display ads and video ads to meet the needs of different sellers.

When placing advertisements on Amazon, sellers should first ensure that the products they sell comply with Amazon's regulations and requirements to avoid violating laws and market rules. Only by choosing the appropriate advertising method, combining the characteristics of the product and the needs of the target audience, and formulating targeted marketing strategies can better advertising results be achieved.

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