How is Amazon's new product period calculated? What are the rules for the new product period?

Amazon is actually the same as other platforms. It will give merchants a support period when they first open a store, which is the so-called new product period. During this time, the product will be more exposed. As a merchant, you definitely hope that this time will be as long as possible. So, how is this time calculated? Let's talk about it below.

1. Amazon’s new product period algorithm

The new product period starts from the product, and the first 90 days will be the new time. During this period, it is recommended to increase the investment in new product advertising, strive to get the new label for a long time within 90 days, and complete the association between the main keywords and products.

But strictly speaking, there is no such thing as a new product period. It’s just that new product links will be given certain support based on performance and other aspects.

For example, if the title, introduction, pictures, and description of a new product meet the platform requirements and all indicators are relatively good, then the weight of the new product will be around the average level.

Then it will give you more exposure, but it does not mean that you will get a lot of traffic immediately. The specific amount depends on whether the new product pictures, titles, etc. can attract buyers to click. Compared with those that do not do well, new products will have more exposure.

2. What is the gameplay during the new product period?

1. Optimize the list. When it comes to operations, it is always mentioned. It can be seen that it is very important, and when Asia launches your product, it is based on information, hot search terms, keywords, etc. Therefore, the keywords and hot search terms of the product are the key to determining the target user group to which the product is pushed.

2. The comments on new products are also blank. When encountering this situation, I will be very worried about the product. So how can I get a review?

1. Actively communicate. After signing for the product, you should actively communicate, ask about the product usage, and listen to their opinions patiently. If there are any questions, you should help them solve them immediately.

2. Add groups through Facebook, add contacts and create groups to send evaluation invitations.

3. Associated traffic can continue to expand indefinitely, with complementary or related products constantly emerging.

4. Invest in advertising. During this support period, investing in advertising is the most appropriate. Although there is free traffic support, it can be said that investing in advertising will be more powerful. The traffic and sales generated by payment will improve the evaluation, the ranking will be higher, and the free traffic during the support period will be more inclined.

5. Price reduction is the most effective way of sub-promotion. Low prices can get more orders, and the conversion rate will be higher than many peers. But don't forget that it is still in the support period, which means that the platform will allocate more traffic to you. The more traffic, the more orders you will get. The support period for new products is usually calculated from the time of shipment, which is about 1 month.

For businesses, this month they need to lay a solid foundation so that future operations will go more and more smoothly.

In fact, strictly speaking, Amazon does not have such a thing as a new product period. It will support links to new products, so you can also understand it as a new product period. This time is counted from the time the product is put on the shelves. It is recommended to get a new label within 90 days so that there will be stable exposure later.