What does Amazon Refurbished mean? How do you do it?

Friends on the Amazon platform want to open a store, so when you open a store on Amazon, you must pay attention to the product situation of your store. Some products will be unsalable. What does Amazon product refurbishment mean?

1. What does Amazon Refurbished mean?

Amazon listing renovation refers to turning existing old Amazon listings into brand new Amazon listings, allowing old products to enjoy the traffic of new products, and continuing to sell them without moving inventory after the products are removed from the shelves. The best part is that during the promotion of new products, if you are lucky, the first review will be a one-star review. After the renovation, you can also remove all the reviews of the old listing to remove the negative reviews.

2. How to do it?

1. The first type is the Amazon refurbishment technology sold by service providers, which uses Amazon's BUGs to operate. It is guaranteed to teach you until you learn it, but this method has certain disadvantages, that is, the refurbished Asin has 2 SKUs, which is risky if there are complaints.

2. There is also the so-called Amazon internal listing refurbishment, which means that internal personnel have a software connected to Amazon. In this case, one ASIN corresponds to one SKU, and the refurbishment traces are erased, which is relatively safe.

Under what circumstances is it appropriate to revamp Amazon listings?

(1) Product star rating is low:

The first one is when the Review score of a product in your store is very low, but you don’t want to remove the product inventory and then restock the product, you can choose to refurbish the Amazon listing. New sellers may not know what Review is, so here is the meaning of Review. Review is the evaluation of the product listing by Amazon consumers. Review is only for the evaluation of the product itself, and has nothing to do with service level and delivery time.

(2) Product ASIN is removed from the shelves:

Another situation is when the ASIN of a product in your store is removed from the shelves or banned from sale. The product ASIN here refers to the product code. Each product on Amazon has a special code, which is a combination of letters and numbers randomly generated by Amazon, equivalent to the product ID.

Amazon's product itself actually removes some slow-selling products with poor sales in its own store and replaces them with new products. If the slow-selling products remain in the store, it will have a certain impact on the store.

Recommended reading:

How does Amazon launch a new product? How does it do it?

How to promote after listing on Amazon? What are the methods?

How to deal with products that failed to be promoted during the Amazon new product period? How to make them popular?