How is the review rate of an Amazon store calculated? What does it mean?

Merchants who open stores on Amazon need to pay attention to the store's operating data, such as the store's review rate data, because the number of good reviews of the store will affect other store data, such as conversion rate, order volume, etc. So how to calculate the review rate of Amazon stores?

How to calculate the review rate of Amazon stores?

Review rate = transaction success/failure

The rate at which Amazon customers leave natural reviews is generally low, at around 1% to 5%.

Therefore, merchants cannot ask buyers to leave 100% of reviews, especially for new listings. It is generally recommended to leave 20% of reviews. When merchants have more natural traffic, they can reduce replenishment orders, and then merchants can do 80% of the reviews, some of which can also be left in the store as feedback. If the review ratio is high, Amazon robots can easily detect human manipulation of reviews.

What does Amazon review rate mean?

Review is an evaluation of the product itself by Amazon customers, excluding logistics and customer service. It is just an evaluation system for the product. Among them, users can also make reviews without placing an order. Review evaluation is very important, which directly determines the conversion rate and sales volume of the product. As an online shopping enthusiast, before deciding whether to buy the product, you will look at the product reviews. The average natural review rate of buyers on Amazon is 1%-3%. If the buyer only leaves a review, a low review rate is normal.

If merchants want to improve the after-sales evaluation rate, there are several main methods currently used: after-sales emails, there are many software on the market now to send after-sales emails, which are sent about 5-7 days after the order is generated. Here, everyone must pay attention to writing emails in an after-sales tone.

First, ask the customer if they are satisfied with the product, then provide tips on how to use and maintain the product, then talk about how long the warranty is and that they can contact you at any time if they have any questions.

Finally, if the user is interested in the merchant's products, he can share his shopping experience on Amazon and attach a review link. The email form and sending time here are very important. Don't let customers leave comments directly, which is not only useless, but may even be complained.

After-sales card: After-sales card is made directly in the product packaging. The content of the after-sales card is similar to that of the after-sales email, but you can put your own contact information QR code, and you can also guide users to contact the merchant for communication. This form is relatively high, and after-sales emails can also be sent.

The calculation method of Amazon store review rate is relatively simple. While paying attention to this data, merchants should also consider how to improve the review rate. In addition, there are many factors that determine the review rate, such as the store’s service quality, product quality, etc.

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