Is it necessary to join Shopee's free shipping promotion? How to join?

Merchants who have opened stores on Shopee know that the shipping cost of goods is relatively high. Because it is a cross-border e-commerce, it is difficult to save costs on shipping. In addition, some merchants will join in free shipping activities in order to increase sales. So do merchants have to join?

Is it necessary to join the Shopee free shipping event ?

Better to attend.

The benefit of Shopee's free shipping event is that it can increase clicks and conversion rates. On the other hand, the threshold for many events is that you need to apply for free shipping. Only after you have the opportunity to sign up for the event. If your store meets the requirements of the relevant event, the relevant event will be directly displayed in "Seller Center"-"My Marketing Events". The advantages of participating in this event are obvious, so you must participate if you can.

How to join?

Shopee platform will regularly release event registration notifications in the seller center. Shopee merchants only need to enter the event on the notification page and register to participate. When submitting event products, companies must strictly follow the event theme, product category, price, inventory, discount and other requirements to set the products. Among the products that meet these conditions, products with high sales, high reputation and high price advantage should be the seller's only choice.

Shopee's free shipping activity refers to free shipping for items sold on Shopee. Many new Shopee merchants think that free shipping means that the seller can get free shipping directly after sending the items. In fact, this free shipping is actually the buyer's free shipping, so the buyer does not need to pay for shipping after receiving the coupon and placing an order. The seller still needs to bear the corresponding shipping costs, but will receive corresponding shipping deductions and refunds.

If a Shopee merchant is participating in the Shopee free shipping event but is still charged shipping fees, it is generally due to the following two reasons:

(1) Generally, there is a threshold for free shipping. For example, the free shipping on the Malay site is 19 RM. If you buy goods worth more than 19 RM, you can get free shipping. But free shipping means that you get a free shipping coupon to deduct the shipping fee. This free shipping coupon usually has a limit on the amount. Taking the Malay site as an example, if the product weight is less than 800g, the general shipping fee is 5.2 RM, and you can use the free shipping coupon to deduct it directly. If the freight of the goods is very high, the freight is tens of RM, then your corresponding free shipping coupon cannot deduct that much, and the remaining deduction is still the shipping fee that the buyer needs to pay.

(2) The second situation is also very common, that is, the buyer does not use the free shipping coupon and directly places the order. So naturally there is no free shipping. If your store meets the requirements of the relevant activities, the relevant activities will be directly carried out in the seller center of the Shopee platform - displayed in my marketing activities. For merchants, the advantages of participating in this activity are still very obvious, so you must participate.

You don’t have to join Shopee’s free shipping campaign, but it is obviously helpful for the development of your store, because many people buy things for this reason. So if there are many merchants in your industry participating in the free shipping campaign, then you must join.

Recommended reading:

How to operate a Shopee store? Introduction to Shopee store operation

How does Shopee open a Polish site? How to operate a site?

What should I do if Shopee is deducted points? How to avoid being deducted points?