How to use Amazon's influencer program? How to find influencers for promotion?

The Amazon Influencer Program allows influential influencers on social media platforms to post their product-related content on Amazon to earn commissions. So, how does the Amazon Influencer Program work?

1. How does the Amazon influencer program work?

After signing up to become an Amazon influencer, a social media influencer will have his or her own independent store page (storefront) on Amazon. The influencer uses this page to manage the products he or she promotes and publish product-based videos, pictures, and live broadcasts created on Amazon. The Amazon Influencer Program allows products to be visualized through content created by influencers. For example, if your product is clothing, influencers can create different content (live broadcasts, videos, and picture posts) based on your product, so that the audience can see the actual effect of the product and promote purchases.

2. How to find influencers to promote on Amazon?

1. Search through Amazon Live

1) Open the Amazon front desk and enter the Amazon Live display page for Amazon live content. There are two types of people who can broadcast live here: one is merchants; the other is Amazon celebrities, and celebrities are very easy to distinguish.

2) Click on the celebrity’s name on Amazon Live to enter the celebrity’s live broadcast channel, and then click “View my storefront” to enter the celebrity’s celebrity page.

3) Usually, the influencer’s introduction page will have their website or other social media names. For example, at the end of the following introduction, the influencer includes the name of his or her own website.

4) We copy the website name and go to the influencer’s website to find the “About” and “Contact” pages. Usually, the influencer’s email address will be on these pages.

5) If we cannot find the information we want on their website, we should look for it on other social media accounts linked to the website, such as YouTube and Instagram accounts.

2. Find the celebrity’s account through YouTube

1) When you see a celebrity you like on Amazon, just copy their name and search for their YouTube account on YouTube.

2) In the "Details" of the celebrity's homepage video, the celebrity is likely to put his or her contact information here.

3) Alternatively, you can click on the "Introduction" page on the celebrity's homepage, where you can see the celebrity's email address. However, YouTube currently limits the number of celebrity email addresses that can be viewed. Generally, you can view more than 10 email addresses a day before being restricted. Therefore, finding celebrities is a long-term process and you must not rush it.

In general, after social media influencers sign contracts to become Amazon influencers, they will have to manage the products they promote through their own independent store pages on Amazon.