What is Shopee Advertising Optimizer? How does it work?

If you want to make your Shopee ads “full fire”, try SHOPEE’s new “Ad Diagnosis Card” module! It can help you easily manage ads, say goodbye to guesswork, and take your ads to the next level!

1. What is Ad Optimizer?

The Ads Optimizer module provides personalized recommendations, simplifies ad management, and provides you with actionable solutions to improve ad performance! These recommendations not only help you find ad optimization opportunities, but also introduce you to new ad features and even exclusive incentives! Don't hesitate, try the Ads Optimizer and make your ads shine!

2. How does the Ad Optimizer work?

Shopee will analyze your ad's historical performance, settings, and related buyer data, and automatically generate some "magic tool recommendations" to help you significantly improve your ad performance!

These personalized recommendations are updated regularly to ensure that you receive the most relevant suggestions at the right time. And as time goes by, SHOPEE will continue to add new types of recommendations! Don't hesitate, come and try it, let SHOPEE's advertising optimization assistant put on new "battle clothes" for your ads!

SHOPEE recommends "one-click operation" (for example: adjusting daily budget), which is easy and enjoyable, saving your precious time!

SHOPEE can help you maintain your advertising competitiveness!

Let SHOPEE help you gain insights into opportunities for performance growth from complex data. You only need to focus on making decisions and don’t let yourself get lost in the ocean of data!

Don’t wait until it’s too late, act now!

When your advertising operations are about to be affected (such as insufficient budget or the advertising funds are about to expire), SHOPEE will remind you immediately. Don't wait until it's "too late" to regret it!

Wondering where to find these recommendations? It’s easy!

As long as you have at least one valid recommendation, SHOPEE’s recommendation module will appear at the very top of the Shopee advertiser’s home page.

Click the "View All" button to go to the recommended to-dos page and view all your active and completed to-dos. No need to search everywhere, they're all here!

If you only want to see recommendations for a specific ad, that’s no problem! Just go to the corresponding “Ad Details” page and to the right of the ad data chart, you’ll find the recommended to-do items related to that ad. It’s like having a personal butler customized for your ad operation, ready to go at any time!

3. Why did my ongoing recommendations suddenly disappear?

It's simple, SHOPEE only recommends the most relevant and helpful actions. Once the recommendations have expired or are no longer relevant, they will automatically disappear.

4. I have already completed a recommendation, but I keep seeing the same recommendation?

Don’t worry, this is because SHOPEE’s recommendations are based on the latest data, so if you find opportunities for optimization later, SHOPEE will also recommend them, for example:

"Insufficient balance" will reappear when your ad cannot be shown due to insufficient balance.

"Optimize ad performance" will continue to optimize your different ads and appear in your recommendation list.

"Balance due" will appear repeatedly when you have advertising funds that are about to expire to remind you to use them up in time.

5. Why don’t I see any recommended to-do items?

This may be because you have recently started advertising, or you have completed all recommended actions. SHOPEE will only display recommendations if it thinks they are useful to you.

SHOPEE will regularly analyze your store data, check related recommended actions, and launch more recommendation types, so remember to come back to the Shopee advertising page frequently to follow SHOPEE for more recommendations.