Is there no traffic on Amazon during the Chinese New Year? What should I do if the traffic is low?

The Chinese New Year is coming soon, and many businesses have already started preparing for promotional activities before the Spring Festival. After all, most people will have a holiday during the Spring Festival, and few businesses will continue to operate. So will Amazon have no traffic during the Spring Festival?

There is traffic, but very little

What to do if Amazon traffic is low?

1. In-site traffic is more about using in-site advertising and store traffic. In fact, in addition to in-site advertising, Amazon itself also has some activities, such as flash sales, lucky draws, etc. Store traffic can participate in these activities according to the actual situation of the product.

Paid advertising on the site: Paid advertising is the main form of traffic generation on the site. Sellers can increase product exposure through advertising bidding. Usually, in-site advertising and off-site traffic generation activities will also bring traffic. Therefore, the platform will also support sellers accordingly, and traffic can be more accurately guided through activities such as in-site advertising.

Flash sales, lottery activities: The platform will support the merchant's products, so spend more time creating high-quality products. For flash sales and lottery activities, you can go to the Amazon backend to apply, but meet the conditions of the activity, such as the need to meet more than 4 stars of evaluation, the activity price has a discount, the need to use FBA delivery, etc. What should I do if Amazon product traffic is low? How to increase traffic?

2. Off-site traffic refers to some social networks that everyone is familiar with, such as Facebook. You can conduct some self-media marketing and promotion on these websites, write some articles to promote your own store and products, let your products get exposure and evaluation quickly, or promote through some overseas reviews or social celebrity resources, live broadcast platforms, etc., to obtain a large amount of traffic.

In general, Amazon has traffic during the Spring Festival, but the traffic is relatively small. After all, some express delivery companies are closed during the Spring Festival and do not accept parcels. In addition, everyone is celebrating the Spring Festival and is not so eager to shop.