Where is the Amazon Search Term Report and what is it for?

Many people on Amazon don’t know what they want to buy at first, or if they know what type of product they want to buy, they will search directly in the search bar. After searching, the merchant’s products will appear according to the ranking. Where is the Amazon search term report?

1. Where is the Amazon search term report?

1. First, navigate to Campaign Manager under the Advertising tab on the Seller Central homepage.

2. Next, under the Advertising reports tab, select your campaign, report type, and report period (seven days is ideal). Once completed, click the Create report button to generate the report.

3. After the report is finally generated (it only takes a few seconds), click the Download button to get the report. Then you can get your report.

2. What is it used for?

In the Amazon search term report, sellers can only view the data of the currently selected site. For example, the above picture shows the search term data of the German site.

Sellers can filter different categories or customize time periods to view search term data.

Custom time periods depend on search terms and products. Seasonal products will only appear during certain time periods.

By customizing the time period, sellers can find out when consumers start searching for seasonal products, such as "sunglasses".

After the settings are completed, the corresponding data will be directly displayed on the page. Of course, the search term data can be exported and saved to Excel or CSV file.

This is the end of the introduction to the Amazon search term report. In fact, its search method is very simple. When you choose keywords, you can also look at the keyword rankings first and choose potential keywords.

Recommended reading:

How to delete negative Amazon ads? How to determine negative keywords?

What is the difference between Amazon negative keywords and negative placement? How to set them?

How to rank Amazon keywords? Method introduction