Can Amazon product packaging have Chinese characters? What are the rules?

Can Amazon product packaging have Chinese characters? What are the rules?

Amazon, as we all know, is a cross-border e-commerce platform. The products of cross-border e-commerce are generally sold overseas. We need to choose relevant sites. Can Amazon product packaging have Chinese?

1. Can Amazon product packaging have Chinese characters?

Products with Chinese packaging and instructions can be sold on Amazon. A reminder: some foreigners return products simply because they cannot read Chinese.

2. Packaging rules:

1. When we receive the goods from the consignor, we must check the appearance of each box of goods to see if there is any obvious damage or deformation; if so, we must open the outer packaging to check the integrity of the goods inside.

If the package is damaged at the port of departure, Amazon will definitely reject it. You need to get a new box and repack it.

2. The packaging methods of bulk and boxed sets are also different

Bulk Packaging: Each unit (including multi-book sets) must be individually packaged and securely packed. Amazon does not accept units that require multiple parts to be assembled by Amazon, and units that are not securely packaged must be bagged or secured with non-adhesive straps or removable tape.

Sets (e.g., a set of six different toy cars sold as one unit) must be marked as a set on their packaging. Add a label to the set that clearly indicates that the product will be received and sold as a single unit.

Boxed: Must be a six-sided box. Must have an opening or lid that will not open easily by itself. If the box opens easily by itself, it must be taped, glued, or stapled shut. Must not collapse when moderate pressure is applied on any side.

3. After the goods enter the Amazon warehouse, pay attention to the stacking requirements of FBA goods, place them evenly on the pallet, and the stacking height should not exceed the wall warning. The safety of goods should be the main principle for storage and rotation.

It doesn’t matter if the Amazon product packaging is in Chinese. You can choose according to your actual situation. Some sites allow merchants to have Chinese on their products, while others do not.

Recommended reading:

What are the Amazon listing optimization factors? How to optimize?

What are the specific reasons why Amazon listings do not receive orders after optimization?

What are the Amazon listing optimization methods? How to do it?

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