How to apply for a flash sale on Amazon's new products? What's the method?

On the Amazon platform, many Amazon listings will continuously upload new products. In order to achieve the purpose of attracting traffic and promotion, some activities may be set up, such as flash sales. So how do you sign up for the flash sales of new Amazon products?

How to report a flash sale for new products on Amazon?

1. If you want your flash sales to be effective, the product selection for the flash sales is very important.

Because Amazon has opened a special entrance to flash sales below the search box, judging from consumer behavior, buyers who can enter the flash sales page by clicking the Today's Deals button instead of searching are often buyers who are familiar with the various activities on the platform, that is, Amazon's high-frequency consumers, and even a considerable number of them are Prime Members.

For this type of consumers, when they enter the flash sale page through the flash sale entrance, they actually have a mentality of "seeing the right one, buy it by the way". The products reflected in this mentality are not absolutely necessary, but the kind of products that are bought on impulse when they "see it and think it's suitable".

A consumer's purchase of a rigidly needed product is rational, while a spontaneous purchase of a product is because it is interesting. Therefore, when a seller chooses a product to participate in a flash sale, he or she must think about and ask himself or herself a question: Can my product arouse the customer's interest in buying at the first sight?

2. Before signing up for a flash sale, it is important to refer to the results of your competitors’ flash sales.

The reason why we sign up for a flash sale for a product is, to a large extent, that we hope to be able to achieve a significant increase in sales with the help of the event. However, before participating in the event, our expectations for sales are only subjective conjectures. If we want to get data that is closer to the truth, to a large extent, we can refer to the flash sales of similar competing products.

If a fellow seller has performed well in their previous flash sales, your own flash sales should not be too bad. However, if a competitor’s product has performed poorly in previous flash sales, then you have to be careful.

The specific observation methods are as follows:

1. Search with the core keywords of the product and find similar products with Limited Time Deals logo in the search results;

2. On the Amazon Deals page, check out products similar to yours.

Things to review and record include:

1. The price of competing products participating in the flash sale - see if their discounted prices are profitable;

2. BSR ranking - Statistics on the BSR ranking before and after the flash sale, to see whether the BSR ranking of the listing (including major category ranking and minor category ranking) has increased after the flash sale, and how much it has increased.

If similar products report flash sales frequently, or the same competing product has multiple flash sales reports and their flash sales prices are profitable, and the BSR ranking rises after each flash sale, and after multiple flash sales, the BSR ranking has risen relatively quickly and continuously, all these reflect that if the product participates in flash sales, it will have a certain effect, but otherwise it will not.

3. If you decide to run a flash sale for a product, you need to do enough preparation before the sale.

After the above arguments, if you decide to run a flash sale for one of your products, you need to consider the following two factors:

1. Cancel the registration for flash sales during non-peak sales periods: Since the time period of flash sales is not controlled by the seller, you must pay attention to your flash sales time period after registering for the flash sales. If the flash sales time period is not a peak sales period, it is conceivable that sales will not be very good. Therefore, it is recommended that sellers cancel the flash sales before the event starts. Cancellation before the flash sales event starts will not incur flash sales fees;

2. For products that are reported to participate in flash sales at appropriate times, it is recommended to use larger advertising budgets, higher advertising bids, and off-site promotions to push up the listing rankings two or three days before the flash sales. When a listing is ranked high enough, its position in the flash sales will be relatively forward, and the closer the flash sales position is, the better the effect may be.

Dear Amazon merchants, as long as you meet the requirements, you can sign up for the flash sale for the new products you upload. For these new products, participating in the flash sale can increase the traffic and sales of the products. Now everyone should be clear.

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