What are the reasons for Amazon store closures? Four reasons analyzed

There are many merchants opening stores on Amazon now, and many merchants cannot continue to operate after opening stores, resulting in the closure of their stores. So what are the reasons for the demise of Amazon stores? Let's learn about it in the following content.

What is the reason for Amazon's dead stores?

1. Store association

Association issues should probably top the list of reasons for the death of new sellers’ stores.

The main reason is that many sellers do not know that Amazon only allows one entity (including companies and individuals) to open a store, or they know it but "accidentally" trigger the association, such as logging into their own store at a friend's house.

In fact, there are many factors that trigger association. There are some "strong association" factors. Basically, once the account is triggered, it will be suspended. For example, if you log in to your new store on the computer or network that has logged in to other stores, the strong association factors are mainly:

• The IP address of the device that logged into the account

• The MAC address of the network adapter

• Registered company information (business license)

• The email address associated with the account

• Seller information (ID card)

• Bank card account number (including receiving card and payment card)

In addition to these, there are some "weakly correlated" factors that may not cause the account to be suspended immediately, but the combination of multiple factors, or a little bit of your trickery, will cause it to explode. There are a lot of weakly correlated factors, even similar email addresses and similar computer operation traces can become one of the evidences for judging the association. On this point, don't take any chances.

2. Performance not up to standard

Seller performance indicators are important indicators for Amazon to assess the quality of sellers' stores and customer service performance. Amazon uses these indicators to judge the quality of sellers and as an important basis for recommending products to customers. For Amazon, a seller's store performance indicators are much more important than the store's sales performance.

Amazon Store Key Metrics

Order defect rate (ODR): target <1%

Effective tracking rate: target>95%

Delayed shipment rate: target <2.5%

Order cancellation rate: Target <4%

If your store's performance does not meet the standards, it may cause the store to be frozen or closed. Therefore, in daily operations, you must pay attention to the various performance indicators in the background in a timely manner.

3. The product does not meet the description

Amazon is one of the most consumer-friendly platforms in the world. Therefore, some products may be outdated or damaged due to some unpredictable factors during the sales process, which may also affect the consumer experience and lead to negative reviews and negative reviews from customers. If you do not comply with Amazon regulations, it is easy to cause consumer complaints. If there are only 2-3 formal complaints per month, your store may be closed.

4. Selling fake goods

Selling counterfeit goods is a serious problem on Amazon, and your money will be directly deducted. However, there are many cases of accidental injury caused by counterfeit goods.

There are many reasons why Amazon stores fail to operate. The above content shares four reasons. In most cases, it is mainly because the merchants have violated the rules, so merchants must abide by the rules.

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