No more getting scolded for typos in WeChat public account titles!

WeChat official accounts can finally support modifying titles. This move has saved many operators from having to worry about typos in titles. This article will show you how much change this move has brought to WeChat official accounts.

The editors who operate WeChat public accounts have been "suffering" from the inability to change the titles of public accounts for a long time. As a result, they are either scolded by their superiors or are so stressed that they cannot sleep at night. There are countless "tragedies" caused by the inability to change the titles of WeChat public accounts.

Many people may wonder how the editors who operate WeChat public accounts can make mistakes when the title is so important. On the one hand, the background editor of WeChat public accounts sometimes overwrites the old version with the new version, and mistakes can be made if you are not careful. On the other hand, some public accounts are operated, edited, and written by the same person. Sometimes they are confused and it is easy to push the title directly, and only after it is sent do they find that there are typos in the title. In addition, public accounts operated by multiple people have multiple edited versions, and it is easy to make mistakes when they are finally sent out.

My WeChat public account has had a total of 965 notifications since July 24, 2013. With so much content, all were edited, written, and published by the same person. It is very common to have errors in the titles. I believe that other public account operators will also encounter the problem of incorrect titles.

The good news is: after waiting for more than ten years, WeChat official accounts finally support title modification, and operation editors no longer have to worry about typos in the titles.

WeChat Pie information shows:

The title can be modified within 3 words, including deletion and replacement. After the modification is successful, "Title modified" will be marked at the beginning of the article.

The editor of WeChat also played a trick on himself and pushed an article titled "WeChat official accounts do not support title modification". After the user clicked on it, the title was changed to "WeChat official accounts already support title modification".

Although the title only supports 3-character modification, most public account authors can correct typos/incorrect descriptions in the title. As for why not all titles can be modified, I personally guess that if the entire title of a WeChat public account can be modified, it may cause content confusion and be unfriendly to users. Therefore, WeChat limits title modification to within 3 characters.

In fact, other platforms have long supported title modification, but WeChat official accounts always seem to be a step behind and a little late.

Since WeChat official accounts started to adopt personalized recommendations, the entire WeChat official account content ecosystem has undergone a reshuffle, with more and more small accounts likely to have more than 100,000 followers, which is good news for small and medium-sized creators. Today, WeChat official accounts once again support title modification, which can also be seen as WeChat's renewed emphasis on and support for the official account ecosystem, which is absolutely good news for official account creators.

However, users need to screen the content of the public account. Some titles may have completely opposite meanings after being modified, just like the articles pushed by WeChat Pie. It is necessary to check clearly whether the title has been modified.

Compared with other content platforms, the advantage of official accounts is that they have a large user base. This means that although the influence of official accounts today is not as great as before, the entire traffic pool is still large enough. Therefore, as a content creator, as long as you maintain a sufficient update frequency and work hard on the title, the probability of having a "hot article" is still very high.

According to Guo Jing's observations in the Internet circle, the current traffic revenue of public accounts is not inferior to that of other platforms, and even far exceeds that of other platforms. On the one hand, WeChat public accounts do not have first release/exclusive requirements, and users are completely free to choose which platform to first release. After publishing an article on a public account, it will not be affected if it is published on other platforms, nor will it affect the creator's revenue from traffic.

On the other hand, official accounts have far fewer restrictions than other platforms, and creators can express themselves freely.

The traffic revenue of WeChat public accounts is also very fair. The revenue from 100,000+ traffic is completely visible. Unlike other platforms, which will continue to exploit creators over time, the revenue of 100,000+ is still very high at the beginning, but step by step, the revenue of 100,000+ continues to decrease. In addition, with the changes in the platform's own traffic and operational focus, the creators can get less traffic. No matter how much they write, they may only have a few hundred or a few thousand traffic, and the revenue is basically not worth seeing.

After many years, WeChat finally remembered the WeChat Official Account as a traffic pool. However, in terms of specific operation strategy, WeChat Official Account still adopted the approach at the beginning, that is, trying to only change the capabilities of the tool, but not to guide creators on how to create. From this point of view, WeChat Official Account seems to have fallen into a trap again.

According to Guo Jing's observations in the Internet circle, almost all content platforms currently have content operators, who work together with content creators to manage topics and traffic in order to maximize traffic.

WeChat official accounts are still as "Buddhist" as they were in the past, which makes it difficult for some traffic to "go to the next level". Without traffic, it is difficult to move forward in commercialization. Indeed, the current video accounts have brought huge growth to WeChat and Tencent, but WeChat official accounts themselves are also a huge traffic pool, and WeChat should not ignore it.

Author: Guo Jing

WeChat public account: Guo Jing's Internet Circle (ID: 138560)