How to place Amazon SD ads? Introduction to placement modes

If Amazon merchants want to set up SD ads, they can go to the Seller Center, click Ads, then click Create Ad Campaign on the Ad Campaign Management page, and select Display Promotion. So how do you place Amazon SD ads?

Amazon SD advertising strategy

There are two types of Amazon SD advertising models, one is product delivery and the other is audience delivery. Let’s talk about the delivery strategies based on these two delivery models.

1. Build awareness

The strategy of commodity delivery is to place product advertisements on the product detail pages of all product categories except the product category, expand the exposure of product advertisements as much as possible, thereby building consumers' awareness of the product, leaving an impression on consumers, and increasing the probability of consumers purchasing the product when they see it again.

The audience strategy is to advertise products around Amazon's home page and search results pages based on consumer lifestyles, consumer interests, and some life events. It increases consumer awareness of products by engaging with consumers outside of the seller's product category.

2. Increase purchase intention

The purpose of advertising here is to enable consumers who are interested in the seller’s products to speed up their purchasing decisions and increase the product’s conversion rate.

The advertising strategy for product placement is to place advertisements on other brands' products. Look for potential customers in the advertising positions or product detail pages under competitor products and products related to the seller's products.

The advertising strategy of audience delivery is to place advertisements on similar products and sub-products of product categories that consumers have browsed. The advertisements are placed on the homepage, surrounding areas and off-site search results pages.

3. Promote purchase

The advertising strategy of product delivery is to find all related products in the seller's product category as delivery targets. The purpose is to ensure that the detailed information pages of related products are the seller's own products, without competitor products, so as to attract traffic to all products and improve the conversion rate of products.

The advertising strategy of audience delivery is to place advertisements on products that are related to the seller's products, but are targeted to consumers who have not made a purchase decision, in order to attract consumers who are already interested in the seller's products and increase product conversion rates.

In general, there are two modes of Amazon SD advertising: one is product delivery and the other is audience delivery. When targeting products, pay attention to the matching degree of the products.