How can a public account increase followers? What are the ideas and methods for increasing followers?

In the era of short videos, it has become very easy to gain traffic through pictures and texts. So if content creators want to run a public account, how should they operate it to increase their followers? What are some ideas?

In the era of short video traffic, it has become very difficult to obtain traffic for graphic content, and many graphic creators have turned to short videos. Among the many graphic and text self-media platforms, WeChat official accounts have the characteristics of high user stickiness and easy conversion of private domain traffic. Therefore, official accounts are still an important publicity window that companies cannot give up.

It is not easy to increase followers of a public account, especially for a new account. Some bosses set a kip such as: 10,000 followers per month. Such bosses basically do not understand self-media. If the employees have such ability, they can just go out and work alone. Why bother to work?

Of course, it is possible to increase followers quickly, that is to buy followers, but this can easily ruin the account. If the budget is sufficient, then you can directly pay for promotion, and the exposure and number of followers can increase rapidly. But most companies do not have this budget, so increasing followers can only be done slowly! How to increase followers on a public account, here are some of my methods.

1. 3 formulas for increasing followers

Formula 1:

Article fan increase = number of readings x fan attention rate = exposure x click-through rate x fan attention rate

According to Formula 1, if an article published by a public account has 1,000 views and the fan attention rate is 2%, then the number of fans increased will be 20.

Formula 2:

Total fans = initial fans + total number of articles x average number of fans per article

According to Formula 2, to increase your followers by 1,000, the basic number of fans is 0. Assuming that one article can increase your followers by 20 on average, then you need to publish 50 articles. For 10,000 fans, you need to publish 500 articles.

Formula 3:

Number of followers gained in stage n = total number of articles in stage n x average number of followers gained in stage n articles

Total fans = initial fans + (fans increased in stage 1 + fans increased in stage 2 + … + fans increased in stage n)

Formula 2 only calculates a total result and cannot reflect the process. In actual public account operations, the number of followers of different accounts at each stage is different and does not change linearly. For example:

For account 1, one article may only gain 10 followers in the first six months; after one year, it has 5,000 followers, and one article may gain 50 followers; after two years, it has 50,000 followers, and one article may gain hundreds or even thousands of followers; after three years, it has 400,000 followers, but one article may only gain 100 followers.

In the first half of the year, Account 2 could only gain 10 followers per article; but in the seventh month, several articles suddenly became popular, and one article could gain several thousand followers. In less than a year, the account had 100,000 followers.

According to the above three formulas, the basic logic of increasing fans can be summarized as posting more articles to increase the overall exposure of the articles, the click-through rate, and the fan attention rate.

2. How to increase exposure?

The sources of article exposure are nothing more than four: referral traffic, search traffic, active promotion, and passive promotion.

System recommended traffic means that the platform thinks your content is good, so it will give you traffic. According to the subject matter of your content, the article will be pushed to people who may be interested. As your account weight increases, the platform will give you more and more recommended traffic, which is controlled by a special algorithm. For accounts with few basic fans, it is easier to get recommended traffic by taking advantage of the popularity and writing controversial content.

Search traffic is what we call SEO, which comes from the search function of the official account. Generally, the traffic is small, but it is more accurate. When writing the title of the article, you can arrange the keywords appropriately, which can occasionally bring some search traffic.

Active promotion is to obtain traffic through operator forwarding, paid forwarding, paid traffic promotion, offline new users, gift activities, account mutual promotion, platform submission, off-site traffic diversion, etc. Therefore, if you have a budget, you can promote with advertising. If you don’t have a budget, you can join more groups and forward more; organize some small activities, give some gifts, and let netizens forward the content; publish your article content on multiple platforms besides the official account, and then divert traffic to the official account through brand words, comment areas, private messages, etc.

Passive promotion means that users actively forward or recommend your content. For example, if they think your article is good, they will forward it to their friends. This part requires that your content is good enough for others to recommend it.

3. How to improve the click-through rate?

After the article is pushed out, it is counted as read only when it is clicked. There are two determining factors that determine whether a user clicks on an article, namely the title and the cover. The title of the article should be able to arouse the user's interest in reading. The title should not be too long, within 30 words, otherwise the display will be incomplete. The best way to use it is to use a title party, which can give people a sense of suspense and curiosity, prompting netizens to click. The cover picture must be clear and visible, and it is best to convey some information. If you are a personal IP, the cover can have your own personal avatar.

4. How to increase the fan attention rate?

After users click to read an article, they will leave, like, forward, collect, and follow. The following factors determine the fan attention rate:

1. Have value

You will definitely have your own self-media accounts that you follow, and the reason you follow them is that you can obtain some value from them sustainably. This value can be spiritual and emotional, or it can be practical in life. For example, funny content brings happiness, and cooking videos help netizens improve their cooking skills. Therefore, your content must at least bring some value to users.

2. Altruism

If you want to increase your followers, you have to be "altruistic" and meet the needs of netizens first, then meet your own needs. Many corporate public accounts often post hard marketing advertisements, introducing how great they are and how good their products are. However, most people don't like to watch advertisements, so it's strange to expect such hard marketing content to increase followers. Corporate advertising content can be posted appropriately, but not too frequently. In short, content is king. Write content that is useful to users so that they will be willing to follow you.

3. Unique

At present, many content tracks have been very competitive. There are so many homogeneous accounts. If you want users to notice you, you must have your own characteristics and form differentiation. Only in this way can you stand out. For example, if you are engaged in education and training, others teach in a serious style, but you are humorous and fun, so users are more likely to pay attention to you.

There is a trick in operations called "imitating benchmark accounts". You can imitate when you start to create content, but you can't imitate all the time. Because no matter how you imitate, it is difficult to surpass the original, and high-quality content is imitated by a lot of people, it is difficult for you to compete and leave an impression on users. Once the popularity is over, people will still only remember the original. For example, there were many people imitating Ma Baoguo's clip about young people not following martial ethics at the time, but how many imitators do you still remember?

4. Stay updated

As the saying goes, love grows with time. Some netizens may think your content is good but will not follow you immediately when they see it for the first time. However, as the number of views increases, your content can still bring value to users, and they will basically follow you at this time. If you only update once every few months, not only will the platform determine you as an inactive account, but it will also reduce users' familiarity with you. In addition, if you see less often, the relationship will become distant, and the original fans will also unfollow you. Therefore, increasing followers is a slow accumulation process, and the content of the official account must be continuously updated.

5. Proper guidance

It only takes a moment to click "follow", just move your fingers. Sometimes, it's just a matter of a moment, and if you guide appropriately, attention will come. Why does the video blogger say at the end: If you think my content is good, click a little red heart and follow! The reason is here! It's just like buying vegetables at ordinary times. When you hesitate in front of a stall, the boss takes the initiative to greet you: Beauty, my vegetables are fresh, if they are not delicious, you can return them! Most people will go over to take a look. Therefore, the bottom of the official account can appropriately guide attention. The difference between active and passive is very large.

6. Increase interaction

Proper interaction in account operation can increase the activity and stickiness of fans. If used well, it can really increase fans quickly. For example, if the number of likes on an article exceeds 1,000, I will update the next issue at lightning speed the day after tomorrow. If the number of fans on the account reaches 10,000, I will dress up as a woman and live for everyone! You can try this method boldly, it is easy to produce amazing results.

The above methods of increasing followers are not only useful for public accounts, but also for other self-media platforms. Although many accounts can become popular overnight, for most accounts, the number of followers increases little by little. It takes one year for some accounts to have more than 10,000 followers, and three years for others. The flowering period is different. Therefore, public account operators must be patient, create good content, and update slowly, and the number of fans will naturally increase.

The above is the full content of this article.