What is the Amazon brand authorization process? What are the benefits of Amazon brand authorization?

Merchants need to abide by the rules when opening a store on Amazon, especially in terms of brand. If the merchant has a brand, it’s fine. If not, not only can they not open a store, they can’t use other people’s brands. This will cause store infringement. Therefore, merchants still need to obtain brand authorization. What is Amazon’s brand authorization process? Next, we will explain this aspect to you.

1. What is the Amazon brand authorization process?

Assume: The brand is registered in store A and is intended to be authorized to store B. The following is the detailed process:

1. Enter A's authorized account management page.

1) Go to the backend of the registered Amazon store, find Stores, and find Manage Stores in the drop-down.

2) Click on Amazon Brand Registry.

3) Click Settings in the upper right corner and scroll down to find User Permissions.

2. After entering the authorized account management page, click "Invite users to join your brand".

3. Fill in the authorization information and send the invitation.

In the fill-in box, fill in the email address of the authorized account, the name of the authorized account holder, select the brand name, and check the authorized permissions. After filling in the above information, click "Send Invite".

4. Log in to B's brand account and click "click here" to accept the invitation. After accepting the invitation, the brand authorization operation is completed.

5. Log in to brand account A. On the user authority interface, you can see the authorized accounts and related authorities. Click the Manage button to adjust the authorities.

6. On B’s brand account page, the registered brand will be displayed in the upper left corner.

2. What are the benefits of Amazon brand authorization?

1. Prevent competitors from copying product listings or maliciously modifying listing content;

2. Simplify the process of reporting infringements;

3. Brand registration support has more skilled technology to help sellers correct problems on listings;

4. Use more advanced tools to showcase your brand on the Amazon platform, such as interface optimization tools or Amazon’s new retail center.

In addition, brand authorization is also beneficial for merchants to promote products. Having a brand will make consumers more convinced, which will make the product promotion process easier and increase store sales!