When is the peak season for eBay? When is the off-season?

When you open a store and do business on eBay, some products have peak seasons and off-seasons, including the platform itself. In the off-season, there is less traffic and fewer transactions. So when is the peak season on eBay?

1. When is the peak season for eBay?

The peak seasons for eBay are from March to May in the first half of the year and from September to December in the second half of the year.

2. Which month is eBay's off-season?

The eBay platform is in the off-season from July to August.

3. How to promote sales in eBay peak season?

By using eBay's two promotional tools, Order discount and Coupon, you can plan effective "full-discount activities" on eBay.

First of all, you need to carefully screen the products participating in the full-discount activity from a cost perspective, consider whether your products can pay back after the promotion, whether the profit margin meets expectations, etc.

It is not recommended that you set up a purchase discount campaign for all products in your store, because the profit calculation for a store-wide campaign is difficult and complicated, and we may end up spending more than we earn due to errors in our own profit calculations.

Secondly, let's briefly analyze the profit performance of the "full discount activity". In general, the profit performance of the "full discount activity" is higher than that of direct discounts.

Here we would like to remind everyone to keep a close eye on their own operations and adopt reasonable pricing for full-discount activities, so as to increase the difficulty for buyers to pay the full amount and just meet the full-discount threshold.

4. What are the ways to increase sales during eBay peak season?

Everyone loves a markdown! The Markdown Manager is an excellent promotional tool provided by eBay. It allows sellers to easily add small discounts or incentives to a group of products, effectively driving sales.

Open a through train! Let more customers see your products and increase orders during the peak season. Also, please don’t forget that everyone likes promotions, and the peak season is a good time for promotions. If the promotion is done well, orders are inevitable.

If sellers have access to a large number of social networking or blogging platforms, they can pay to drive traffic from these venues to eBay.

If a reader clicks on your eBay link and buys your item, or even another seller's item, you can earn a commission, which can help sellers offset some of their final closing costs or generate some extra income.

Generally speaking, eBay's peak season is after September, and July to August is the off-season. The best time to list items on eBay is 00:00 – 11:00, 11:00 – 17:00, 17:00 – 20:00, and 20:00 – 00:00.