How to optimize Amazon ads? What are the reasons for poor optimization?

For Amazon merchants, promotion is one of the indispensable means, so many people will also place Amazon ads. In the current Amazon operations, in-site advertising has become standard, so how to optimize Amazon ads?

1. How to optimize Amazon advertising?

1. Create a campaign with no end date and at least 5 words. Compared with a campaign with an end date, it can get 3 times the exposure and clicks, and a campaign with at least 5 words can get 4 times the orders and sales.

2. Update the words regularly. If you update the words at least once a month and a half, the order volume will be 6 times higher than if you do not update the words.

3. Measure the best time to send emails. Strategy is very important. Sending at the right time can maximize the return on investment. Therefore, go back to the search term report, collect the necessary data and decide the best time to send.

4. Make full use of ratings and reviews. The power of word of mouth is strong, and reviews need to be regarded as a top priority.

5. Using website analysis tools, Shumo Cross-border currently provides services for North America. It aims to increase sales through technology, reduce ACOs, and provide optimization assistance to customers. Finally, through technology, increase orders and reduce transaction costs. This is the reason why you need to use analysis tools well, after all, its data is very comprehensive.

2. What are the reasons for poor optimization?

1. Inadequate Listing Optimization: Although automatic advertising is automatically matched by the system, Listing optimization is essential; the quality of your Listing is related to the conversion of your product, and also to the exposure effect of automatic advertising.

The system will also match keywords based on the relevance of your products, so only by optimizing your products can you get accurate keywords, thereby introducing more accurate exposure and traffic, and bringing more conversions. This is a very important point; you can also connect to the delivery costs afterwards.

2. The ad bid is too low. In addition to keywords, another factor in Amazon's automatic advertising is bidding. If your keyword bid is too low, then the ranking will be low, and naturally there will not be much exposure.

Regarding the tips for optimizing Amazon ads, you need to use tools to analyze the announcements, and then adjust the content of the ads based on the platform and customer feedback. In addition, if you want the ads to be effective, you also need to use good words, strategies, and customer reviews, etc.