How much conversion rate does an independent website have to earn money? What are the ways to improve it?

At present, there are many businesses that have independent websites. If they want to build independent websites, they can learn about relevant data, such as conversion rate. Generally speaking, what is the conversion rate of independent websites to make money? The following is a relevant answer for everyone.

What is the conversion rate of an independent station to make money?

0.3% - 0.8%

What is the method of improvement?

1. Express product features simply and clearly

Generally speaking, if a web page is incomprehensible and makes people feel tired, the bounce rate will be very high, not to mention the conversion rate.

Although we have many important product details on one page, we should not let customers spend more brainpower to understand the website. We should directly let customers know what products you sell, and describe the characteristics of the products concisely and objectively so that customers can quickly understand the value of the products. Eliminate elements that cannot achieve conversion goals, and put products first and company information later.

2. Build site professionalism and credibility

The independent website is a place to showcase a company’s business and products, and its professionalism and credibility influence consumer purchasing behavior.

To build a professional atmosphere, you can start with the design style and website content. Credibility is built on small details. Currently, niche brands are more accepted abroad, so perfecting the brand story can tell customers the significance and goals of the brand.

Contact information is also very important. Customers need to be able to contact the seller as soon as possible to complete pre-sales and after-sales services. More and more countries are paying attention to privacy policies and return and exchange policies. Whether the seller provides returns or exchanges, it needs to be made clear. Social elements must be added to the website, and social media buttons must be laid out, because the content of the social homepage can alleviate doubts and distrust to a certain extent.

3. Set up instant messaging tools

With the chat tool, customers can get answers quickly, just like the FAQs on product pages. Targeted live chat can quickly resolve customer needs.

In summary, it is normal for an independent website to have a conversion rate between 0.3% and 0.8%. If you can achieve 1% to 3%, you are basically a very successful independent website seller.

In short, the situations of different independent station stores are different, so it depends on what kind of products your store sells. If some products have a higher conversion rate, it is a little better. It is also very normal for some products to have a low conversion rate.

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