What is the Amazon sku naming rule? What does the Amazon sku code mean?

Merchants who open stores on Amazon need to do promotion and store management by themselves, but some merchants will hire someone to manage the store and operate it, which will cost more to open a store. If you open a store by yourself, you need to understand various knowledge, such as what is the sku naming rule?

What is the Amazon SKU naming rule?

1.The first letter of each word must be capitalized (except for words like a, an, and, or, for, on, the).

2. No special characters, such as $, *, etc., can be used, and Chinese input method cannot be used to input any content. Otherwise, there will be garbled characters in the product title.

3. The product name cannot have a trademark symbol

4. The product name cannot contain any other information unrelated to the product itself.

5. If there are numbers in the name, use Arabic numerals.

6. The product name cannot have its own SKU number or other code.

7. If the product has multiple uses, only one use or compatible information can be written. For example, a battery is suitable for various computer models, and a maximum of 2 models can be written.

8. Material information (metal type, material type) should be included in the jewelry product name.

9. After checking their own products, sellers should also learn to search for information about competing products.

In the process of selecting keywords, in addition to keywords of similar product types, another method is to extract keywords from competitor product reviews and carefully observe which words are most concerned by buyers.

What does Amazon sku code mean?

SKU is the abbreviation of stock keeping unit, which means inventory unit in Chinese. SKU stands for the smallest inventory unit. One product corresponds to one SKU, so some people are used to expressing it this way: one single product is one SKU.

Amazon SKU refers to the unit of measurement for inventory in and out. This unit can be pieces, boxes, pallets, etc. In the retail industry, SKU codes and quantities are used to manage goods.

The SKU code can be composed of numbers, letters, or a combination of the two. Amazon sellers can better manage inventory through the use of SKU or facilitate it in inventory management systems, making inventory more accurate.

This is the end of the introduction to the sku naming rules of Amazon stores. Since there are so many merchants opening Amazon stores now, it is difficult to be competitive without understanding these basic knowledge. Therefore, when learning the basic rules, you must also apply them to your actual store opening.

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