What does Amazon Prime Day mean? How to improve the registration pass rate?

If Amazon merchants want to attract traffic to their stores and increase product exposure, they can sign up for some activities on the platform. For example, Prime Day activities can increase normal traffic and sales several times. So what does Amazon Prime Day mean?

Prime Day is a membership promotion day launched by Amazon in 2015. It will be held on the entire Amazon network and site. Sellers can also sign up for this event. Compared with usual times, traffic and sales can be increased several times, which can make their products more competitive.

For buyers, only users who have activated Prime membership can participate, and the product prices are much more affordable than usual, which can save a considerable amount of money.

How to improve the registration pass rate?

1. Select high-quality products and ensure sufficient inventory

In terms of product selection, in addition to giving priority to popular items, many sellers will also recommend products that were not hot-selling in the past but have great potential to participate in flash sales.

As for the stocking quantity, it is necessary to fully consider various factors such as daily sales, previous promotional sales growth, customer evaluation growth, promotion cycle, marketing investment and conversion rate, etc. In particular, for popular products, it is important to pay attention to early production and sufficient stocking.

2. Discounts

The more favorable the price, the more likely Amazon will choose your product for Prime Day deals! If the discount on a product is too low, Amazon may disqualify it from the discount, so remember to provide buyers with great discounts and give them the best shopping experience.

3. Product Optimization

Before signing up for Prime Day, sellers must also optimize their products, such as keywords, feedback and reviews, etc. These are critical information to maximize sales and keyword rankings.

Generally, products that perform well have the opportunity to be recommended for Prime Day flash sales.

4. Don’t break the rules

This is very important. If you violate the rules, you will not be allowed to submit any activities, and your sales rights will be restricted, which will have a huge impact on your store.

5. Ensure the normal operation of the store

In order to prevent negative comments from affecting traffic conversion, sellers need to maintain product reviews; at the same time, they must monitor product prices throughout the process to prevent price deviations due to various reasons and inability to participate in activities normally. In addition, emergency measures must also be prepared in advance, and operational data must be monitored in real time to ensure normal store operations.

In general, Amazon Prime Day is a promotional event. The first Prime Day lasted for 24 hours, and over the years, the duration of Prime Day has been extended.