What is the difference between Amazon's order volume and sales volume? Is sales volume the monthly sales volume?

What is the difference between Amazon's order volume and sales volume? Is sales volume the monthly sales volume?

If you are a novice doing business on Amazon, you must know in advance which data you need to see and understand what these data represent. In order to avoid confusion or misunderstanding, what is the difference between Amazon's order volume and sales volume?

The order volume is the number of orders placed, but each order may have many products. The sales volume refers to how many items the store sells and how many items of each item are sold, which is the sales volume.

1. Is Amazon’s sales volume monthly?

All products on Amazon do not display sales. The number next to the asterisk under the listing page title is the number of remaining reviews. Once a product is listed, it will remain there as long as there are seller reviews.

2. What is a good monthly sales volume on Amazon?

A single store with monthly sales of 200,000 to 300,000 USD is considered quite large. Amazon's big data shows that only 5% of stores have sales of more than 100,000 USD. To achieve 200,000 to 300,000 USD, you need about 10 hot-selling products with monthly sales of over 1,000 USD or a single super hot-selling product with sales of over 10,000 USD. Now it is difficult for a single operator to make a new product of scale. Continuous advertising and evaluation resources require a lot of energy investment. The average per capita output is about 50,000 to 80,000 USD.

3. What is gross profit margin?

Simply put, gross margin is your sales revenue, minus your product costs and cost of goods sold. In the first line of profit, we call it actual revenue. Cost of goods sold includes the cost of the product, the cost of preparation and packaging, and any customs fees for shipping to you or Amazon. Cost of goods sold includes your Amazon fees and processing fees for website sales.

4. How to get a 30% Amazon gross profit margin?

The gross profit of the accounting system is the sum of all products. It is recommended that sellers strive to achieve a gross profit margin of 30% for each product. However, not every product has the same performance. In your product portfolio, some high-performing products will increase the average, while others will reduce the average. After confirming that the inventory system data is consistent with the accounting system, take the time to understand the best performing products and the poor performing products. What measures can you take to get more sales for those best performing products? Take advantage of the success of this product as much as possible.

In general, Amazon order volume refers to how many orders a store has, but one order may contain multiple products. Sales volume refers to the total sales of the store's total products or a single product.

<<:  What is the reason for the sudden decrease in Amazon orders? Detailed analysis

>>:  Will Amazon downgrade me if I don’t sell for 90 days? Should I delete the discontinued listings?

Recommend

Practical application of the crowd reverse funnel model

In the wave of digital marketing, Xiaohongshu has ...

Brand greed, anger, and ignorance

In the context of modern marketing, if a brand wan...

“Special Edition” Meituan starts light mode expansion

This article explores the new "special price ...

Three major phenomena in overseas digital marketing

For marketers, only by keeping up with cutting-edg...

Taobao model VS Douyin model, WeChat e-commerce stands at a crossroads

This article deeply explores the coexistence of th...

How do I cancel my Shopbop account? How do I close a Shopify store?

Shopbop is also one of the cross-border e-commerce...

What does Amazon Prime Day mean? How to improve the registration pass rate?

If Amazon merchants want to attract traffic to the...

Breaking stereotypes, the relaxed life of "rural left-behind blogger" Guo Jiahan

This article tells the story of how Guo Jiahanhan,...

This year's fashion brands all use Xiaohongshu as their official website

This article mainly discusses the phenomenon and a...

Copywriting Appreciation: Feng Tingyu's Knees

Copywriting can sometimes explain everything direc...

5 marketing common senses that most business owners and CMOs tend to overlook!

How to understand the polarization of consumption ...