What is the reason for the sudden decrease in Amazon orders? Detailed analysis

Amazon merchants need to know one thing, that is, different problems need to be solved from different angles. There is a difference between a constant small number of orders and a sudden decrease. Today, let's talk about the reason for the sudden decrease in Amazon's orders.

1. Unsaleable due to inventory shortage

This situation is quite common because many sellers do not pay special attention when setting their product inventory quantity, resulting in insufficient inventory data for the final product sold, resulting in out of stock. At this time, it is impossible to sell normally, and the system will display the status as unsaleable, which is the same as the situation on some domestic e-commerce platforms.

2. Listing content is often adjusted or product categories are changed

Although we often say that we should pay attention to the optimization of listings, frequent optimization is actually problematic. Because after the listing is published, according to Amazon’s algorithm rules, modifying the listing again means re-arranging the ranking weight of the listing. High-frequency optimization will break the inherent stability of the listing.

3. Product reviews are not good

Consumers will see reviews before buying a product. If the product has a bad review, the buyer will naturally refuse to buy it, which will affect the sales and profits of the product.

4. Product category review

On Amazon, many categories are not open to third-party sellers, and ordinary third-party sellers cannot do this. These categories are usually closely related to personal safety or human health, so if you want to sell these products, you must pass the category review of the platform.

5. End of advertising and promotional activities

Some sellers who often rely on advertising orders will naturally be affected if the advertising ends. Therefore, sellers should find ways to increase the proportion of natural orders to avoid high-cost passive advertising operations.

6. Product prices are too high

Since Amazon has always focused on consumers' shopping experience, products with too high prices cannot obtain higher search rankings, and merchants' products naturally cannot achieve higher sales.

7. Incomplete product parameters

There is a problem that sellers often overlook. When optimizing the listing, sellers often forget to fill in the product parameters. But we should know that Amazon's background relies on the A9 algorithm.

To summarize, the reasons for the sudden decrease in Amazon’s order volume include inventory, listing content, product reviews, product categories, the end of advertising and promotional activities, high product prices, and incomplete product parameters.