What are the specific reasons why Amazon listings do not receive orders after optimization?

As the Amazon platform continues to grow, more and more merchants are opening stores here. For merchants, after opening a store, they need to optimize the listing. So what are the specific reasons why Amazon listings do not receive orders after optimization?

What are the specific reasons why Amazon listings do not receive orders after optimization ?

1. The product is too unpopular, with a small market capacity and low search volume. If such a product is advertised, its exposure will inevitably be small.

From the perspective of product selection, small and medium-sized sellers should try to choose products that are slightly less popular but not too unpopular. If the definition of "less popular" is quantified, the Best Seller in this small category will have 50-100 orders a day, and the 20th-ranked seller can still have about 20 orders a day. Such products are often disdained by big sellers, and for small sellers, the competition will not be too fierce, and it is easy to rush to a position with stable orders and stable profits. Although the number of orders per day is not large, after a month, a single product can achieve a profit of about 10,000 yuan.

2. Listing optimization is not done well, the system cannot accurately identify the product and match it to the appropriate location

Listing copy is the basis of on-site traffic. If the listing is well written and the content is accurate and detailed enough, it will match more traffic. However, if the content of the listing is biased and the category selection is not accurate, this will lead to inaccurate traffic or even no traffic.

For listings that place automatic ads, the system will automatically identify the content of the listing details and match it with a suitable display location. Among the various contents of the listing, category selection and title have the greatest weight. Therefore, when sellers release products, they must ensure that the category selection is accurate and the title should cover as many core keywords as possible for the product. Only in this way can automatic ads get more exposure.

3. The ad bid is too low, the ad is ranked low, and does not get enough exposure.

Although Amazon's ad ranking is not based solely on bidding, there is no doubt that ad bidding is an important factor affecting ad ranking. Another important factor is the quality score of the ad keywords.

When a listing starts advertising, if the ad exposure is low, if you look back and find that your product is not too unpopular and the listing details are optimized, you should try to increase the ad bid and then observe.

For a cap shop, the speed of listing products and the variety of products are ways to increase exposure and traffic. However, many novice sellers find that when they put new products on the shelves, they take a long time to order. This is when things need to be dealt with.

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