What are the methods for optimizing Amazon listings? How to do it?

On the Amazon platform, if you optimize the listing of Amazon products, you can increase store visits and conversion rates. So how do you optimize the listing? Many merchants have questions about this issue, and we will provide relevant answers for you below.

What are the methods for optimizing Amazon listings ?

First: Amazon showcase image optimization. The most important indicator to determine whether an image is getting better or worse is the product’s click-through rate. Images with a click-through rate higher than 1% are considered to be of good quality.

Second: Amazon title optimization. The best length of Amazon title should be between 80 and 120 characters. Title weight, from left to right, the more core keywords are at the front;

Third: Amazon five-point description optimization. The five-point description is mainly to show the selling points of the product; the content to be involved includes: product material function, selling points, usage scenarios, after-sales guarantee and precautions.

Fourth: Category node selection. Generally, a product will have multiple category nodes. We need to find the category that best fits the product's current positioning. In this category, the comprehensive strength of competitors should be comparable to ours. Choosing these categories when new products are launched will help the product to smoothly pass through the new product period and avoid excessive market competition, which will cause the product to fail to rank well.

Fifth: Optimize the Search Term of the Listing. The character length of the ST needs to be controlled within 250 characters; the writing rules are to avoid keyword duplication, not use competitor ASINs and brand words, separate keywords with spaces, and appropriately add user groups, usage scenarios, application holidays and other information to expand product exposure and increase the possibility of the product being searched.

Sixth: A+ page optimization. A good A+ page can effectively improve product conversion rate; A+ page is a supplement to product title, main picture and five-point description. Generally, the framework of A+ page is product brand story, further analysis of product selling points, product page association and other modules.

Seventh: Review and QA optimization. Review and QA belong to the copywriting part of the listing. Data shows that when customers enter a listing, most of their time will be spent browsing customer reviews and QA to help them make a purchase decision. After a new product is launched, it needs to be evaluated and quickly accumulate 5 to 10 reviews, so as to effectively improve the conversion rate of the product listing.

Eighth: Optimize in-site advertising.

Ninth: Amazon search term tools and optimization channels.

Product listing optimization is a meticulous operational job. If you want your listing to be outstanding enough, you need to observe and imitate excellent peer sellers. Imitation is the best teacher. By comparing the links of the best sellers, you can find the gap between you and excellent competitors. You can optimize your listing through the following listing writing methods.

To run a good store on the Amazon platform, it is essential to optimize the product listing introduction page. This is a job that requires patience and meticulousness, and requires more observation and comparison, as well as continuous optimization of the product page, so as to increase the exposure of the product.

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