What should I do if Amazon does not ship my order? Several reasons for not shipping my order

Some friends thought about it for a long time and finally decided to operate an Amazon store. It is indeed a new attempt, but because they have no experience, they want to learn from experienced sellers about what to do if Amazon does not place orders?

1. Amazon Advertising Optimization

Now the traffic within the Amazon platform has been greatly reduced due to the large number of merchants. Merchants need to place advertisements to obtain more traffic for their stores. Merchants also need to spend time optimizing and analyzing advertising reports, and they also need to optimize in a timely manner.

If the advertising report shows that the exposure of all keywords is very low, then the seller needs to increase the exposure of product keywords by raising the bid.

2. Participate in flash sales

If the products sold in your store are seasonal and there are no orders, and there is still a lot of inventory, then it is recommended that sellers participate in flash sales to clear out the products.

This has three benefits:

1) Help products get more effective reviews and feedback;

2) It can promote the increase of store sales and help improve product rankings. It should be noted that this impact is short-term, so merchants need to do a good job of subsequent work to maintain the stability of product rankings.

3) It effectively reduces the pressure of inventory backlog.

3. Set up coupons

According to data statistics from the Amazon platform, any store that sets up coupons on the platform can effectively promote clicks from sellers, and the discounts must be attractive, otherwise even if everyone clicks, no transaction will be made.

Several reasons why Amazon does not ship orders

1. The product is too unpopular, with a small market capacity and low search volume. If such a product is advertised, its exposure will inevitably be small.

2. Listing optimization is not done well, the system cannot accurately identify the product and match it to the appropriate location

Listing copy is the basis of on-site traffic. If the listing is well written and the content is accurate and detailed enough, it will match more traffic. However, if the content of the listing is biased and the category selection is not accurate, this will lead to inaccurate traffic or even no traffic.

3. The ad bid is too low, the ad is ranked low, and does not get enough exposure.

Although Amazon's ad ranking is not based solely on bidding, there is no doubt that ad bidding is an important factor affecting ad ranking. Another important factor is the quality score of the ad keywords.

There is a saying that goes, "Good product selection is half the battle." So if sellers want to place orders quickly, product selection is a very important step.

Recommended reading:

What exactly does Amazon online store operation do? What are the job contents?

Does a Hong Kong company need to open an account to register Amazon? How to do it?

What are the advantages of opening a cross-border e-commerce store on Amazon? Is it worth choosing?