What are the consequences of following others on Amazon? What are the effects of being followed by others?

There are still many cases of follow-selling on Amazon. Almost 80% of merchants have had the experience of being followed. For merchants who are followed, this behavior is really a headache. So what are the consequences of follow-selling on Amazon?

Follow-selling is a permitted business model on Amazon. As long as it is within its own rules, complies with the platform and product rules, does not infringe on products and brands, and is authorized, follow-selling is legal and Amazon will not oppose such behavior. Many sellers will also follow-sell their own categories.

1. What are the consequences of being copied on Amazon?

As Amazon’s copy-selling mechanism becomes more and more serious, many sellers have also started to engage in malicious copy-selling, resulting in a sharp drop in sales for start-up sellers and loss of product profits.

2. How to deal with malicious follow-up sales?

1. Modify product listings in a timely manner:

How to optimize listings on Amazon? The most gentle way is to change the product packaging, modify the Amazon product listing, change the pictures, change the quantity, and change the title. In this way, some careless follow-selling sellers will be caught and complained by buyers that the goods are not the same as the pictures. Naturally, they will not be able to follow-sell anymore and will eventually be removed from the shelves.

2. Product filing:

This is one of the official ways to get rid of copycats on Amazon. First, sellers must register with Amazon, so that once they are copied, they can complain to Amazon. With brand protection, complaints about infringement will be more effective. However, when writing a complaint letter, you should pay attention to writing in all the details, and provide complete information, which should be comprehensive, effective, and logical.

3. Act as a buyer to file a complaint:

This method can be said to be a common method for complaining about malicious follow-selling. It is a variant of test buy, which is to use multiple buyer accounts to purchase the products of the follow-seller, and then give bad reviews and AZ, resulting in poor performance of the other party. However, if it is FBM, the cycle of this operation is relatively long.

Or they may just take a sample and smash and tear it into pieces, then go to Amazon’s customer service to complain about the poor quality of the other party’s product. If multiple buyers complain about the product, Amazon may remove the other party’s product from the shelves.

In general, as long as Amazon follow-selling complies with the platform's rules and does not infringe on products and brands, then follow-selling is legal and has no consequences. However, if follow-selling is done with malicious intent, complaints will be filed.