Now there are some changes in Amazon's store opening, that is, sellers only need to operate once to have the right to open stores in multiple sites, and the site of opening a store is freely chosen by the seller. So what should be sold on Amazon in the United States? As for product selection, everyone’s opinion is different from others. I will only talk about some simple and easy-to-understand frameworks, which will involve some specific products, but mainly introduce the ideas of product selection. 1. Block popular categories, such as clothing and 3C electronic products. There is great competition, many styles, and low-price competition, which is not friendly to new sellers. 2. Reject unpopular product lines, as the only profitable markets are the red ocean markets. Unpopular product lines, such as industrial products. 3. If you are not from the factory, do not choose products with high technology content, high return and exchange rates, and those that require after-sales repairs, such as some sweeping robots, massage chairs, projectors, etc. 4. Don’t set a high price per customer, as the stocking pressure is high and the threshold is particularly high, such as large furniture and office furniture. 5. Avoid Amazon's own products. Small appliances, small kitchen items, outdoor tents, etc. are all made by Amazon's own brands, with low prices and large traffic. It is not suitable for new sellers to compete with Amazon for the market, and you can't compete with Amazon. 6. Finally, I recommend some reference dimensions for product selection. First, you should consider your cash flow ability and select products with a customer unit price between 30-50 USD, a number of competing products not exceeding 10,000 pieces, an average of no more than 500 reviews, and an average star rating of about 4.5 stars. Why do you say that you should consider your cash flow ability? Because this type of product is best sold in the Amazon FBA model, and you need to stock up in Amazon's warehouse, which requires a certain amount of cash turnover. How about the US site? The North American site includes the United States, Canada, and Mexico. After registration, all three sites are opened at the same time, and you only need to pay a monthly rent of $39.99. The US site is currently Amazon's largest market and the most mature, but the competition is also fierce; the Canadian site is vast and sparsely populated, and the orders are relatively stable; while the Mexican site has a relatively high overall cost, so you can choose according to your own situation. It is also good to open a store on Amazon in the United States, but the competition is fierce. What kind of products to sell on Amazon depends on your financial situation. No matter which site you open a store on, the idea of product selection remains the same. |
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