What should you pay attention to when following others on Amazon?

The benefit of Amazon follow-selling is that it saves merchants time in creating listings and is also convenient for listing and unlisting. There is no need for promotion costs and traffic can be quickly obtained. So what should be paid attention to when following Amazon?

1. The products you copy-sell must be exactly the same as the products of the self-built seller, including brand, picture, title, origin, color, model, parameter material, etc. The product information must be exactly the same as the sales;

2. Although Amazon’s follow-up rules require sellers to choose products that are exactly the same as the original listing, this does not mean that any identical product can be sold, because if the product has a brand record and is protected by the brand, you still have the risk of selling it;

3. The products to be sold must be unbranded products. Products that are not recorded on the platform. Because the biggest risk of selling by following others comes from infringing on other companies' intellectual property rights, such as trademark and patent infringement; sellers can check whether the product has a registered trademark through the brand search website.

After understanding Amazon's follow-selling rules, sellers must have more goals when choosing follow-selling products, which can avoid the risk of follow-selling from the perspective of product selection to a certain extent, thereby achieving the purpose of safe sales. However, many novice sellers obviously lack experience in the question of which products cannot be followed and what products should be followed.

1. Make sure that the listing you want to copy is a product that you have a stable supply and quality assurance, a good product guarantee and sufficient supply or sales basis;

2. Try to choose some neutral products without logos and trademarks. Although they can be used as subsequent sales products, you should also establish your own logo while selling them;

3. Some special categories of products require classification review. If you have not obtained category approval, you cannot follow up on sales;

4. Apple. Samsung. Cannon. Espon and other well-known brands are best not to be sold publicly, because selling these big brands means you are selling fakes unless you have brand authorization;

5. Even if you want to sell products of the same brand, you cannot sell them without brand authorization on the target market platform;

6. If you have selected some products that are currently ranked first in the category, but they have no sellers following them, don’t sell these products;

7. If a listing has no sales and traffic, there is no need to follow sales. After all, following sales is to quickly obtain traffic and orders.

In general, when following others on Amazon, you should ensure that the products are consistent and avoid blatantly following other big brands. You should also repeatedly check the validity of the other party’s trademark before following others.