Will Amazon's advertising suspension affect ranking? How to restore the effect?

One of the means of operating an Amazon store is to place advertisements. The cost of advertisements is generally calculated by the location and time of placement. The longer the placement time, the higher the cost. Will Amazon's suspension of advertisements affect the weight?

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1. How to restore the effect of Amazon advertising after it is paused?

1. The daily budget cannot be too small

Generally speaking, the daily budget should be more than 20 times the single bid, and the online time of the ad should be more than 16 hours. In fact, in an advertising plan, whether the daily budget is too small, resulting in too few clicks, or the ad display time is too short, it is not conducive to the overall performance of the ad.

2. Daily budget needs to be adjusted according to sales conditions

The daily budget is not fixed and should be adjusted according to sales conditions. If the conversion rate of an advertising plan is cost-effective, ACOS is less than the gross profit margin, and the advertising daily budget is always exhausted, in this case, the merchant can appropriately increase the daily budget to bring more exposure, clicks and orders. When an advertising plan is not cost-effective for a long time, the merchant can also gradually reduce the advertising bid and daily budget.

3. Adjust advertising bids by time period

In order to make the daily budget of advertising more reasonable and spend it on effective clicks, merchants can adjust the advertising bids by time period. That is, lower the bids during non-peak sales periods, and appropriately increase the bids during peak sales periods, so as to reduce advertising waste and make the clicks on the ads closer to real buyers.

2. How to solve the problem of poor performance of Amazon video ads?

1. Pause advertising. Even if it stops losses, it may be that the category and the listing itself are not suitable for running a low-budget test campaign. Put all the stores that meet the requirements into the same test campaign and run them together to see which one performs better and then run it separately.

2. Analyze the reasons and understand why the video conversion is not good. Is it because the video ad is not attractive enough or the video ad is not ideal, or is it due to some inappropriate aspects? Understand the cause of the problem and then solve it in a targeted manner!

In particular, some of the characteristics and advantages of the product are best shown in the video, so that users can better understand the advantages and characteristics of the product when watching it, thereby improving the conversion of the product!

Generally speaking, pausing Amazon ads will affect the weight. As long as the ads have been run, they have a certain weight. So pausing ads will affect the weight and quality score.