What are the three methods of promoting new products on Amazon?

For Amazon merchants, after opening a store, they must upload products. This is an essential step. After uploading new products, they need to promote them. So what are the three methods of promoting new products on Amazon?

What are the three methods of promoting new products on Amazon ?

One of the three ways to promote new products on Amazon: listing optimization

A listing is made up of many keywords. The Amazon system will capture multiple keywords in the listing and then match them with buyers’ relevant search terms and related products online on the Amazon market. Therefore, the premise of a good listing is that you have sufficiently accurate keywords.

In terms of keyword reserves, try to stick to Amazon's real data, and with the assistance of some other off-site tools, fill in the core keywords, Search Terms, description keywords, Review and QA keywords as much as possible.

Three ways to promote new products on Amazon: Allocate sufficient budget and allocate advertising appropriately

In the early stage of new products, Amazon will give new products a certain period of traffic support, and the effect of running advertisements at this time will be better. It is generally recommended to enable automatic advertising + manual advertising in the first two months, and both product promotion and brand promotion (if brand certification is completed) should be enabled.

Automatic advertising can not only increase exposure, but also optimize the product listing itself; manual advertising can be more refined to place long-tail words and other words that can bring high-quality traffic. The budget can be a little smaller, but the price setting must be relatively advantageous in the market price, so as to grab the ranking.

In addition to CPC's automatic advertising and manual advertising settings, technically skilled sellers can also set up promotion-related promotions, promotion discounts and other settings; off-site promotions can also be tried, such as Facebook promotions, various discount websites, etc.

Three ways to promote new products on Amazon: Collect data and optimize analysis

For the large amount of advertising invested in the early stage of new product promotion, we must pay attention to the advertising effect and advertising data. Common advertising reports must be checked before analysis, mainly including the accuracy of traffic, cost (marking high-cost and low-conversion keywords or ASIN), and conversion (marking high-efficiency words or ASIN for use). Before analyzing the data, checking the data is a very necessary step to improve the effectiveness of data analysis.

After the investigation, you can start the optimization operation. According to statistics, automatic advertising may bring up to 70% invalid clicks. For some irrelevant keywords, you should learn to deny or adjust the keywords, usually by precise negation. In this way, the advertisements will be more and more accurate, and the budget can be left for words with better performance.

After understanding the three methods of promoting new products on Amazon, it is time to "practice makes perfect". Every Amazon seller must fully understand the market and platform environment in which they are located and hold themselves to the standards of a professional e-commerce operator.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?