What are the advantages and disadvantages of independent websites? What are they?

An independent website is different from a third-party platform. Simply put, an independent website is a shopping website with an independent domain name, not a store on a third-party platform. So what are the advantages and disadvantages of an independent website? The following is an answer for everyone.

What are the advantages and disadvantages of independent websites?

Advantages of independent stations:

1. Few restrictions and high degree of freedom

As an independent website, if you have your own domain name, your own server, your own website, and even your own payment platform, you are not restricted by any rules, as long as you do not violate relevant laws and regulations. You can operate and manage your website very freely, without limiting your marketing due to platform restrictions.

2. Independently own customer data

Third-party platforms do not display all data, and some core user data is not open to sellers. With their own independent website, all the data of inquiring customers are actually deposited in their own system. Enterprises can not only control data security, but also dig deeper into the value of data, laying a solid foundation for subsequent marketing follow-up.

3. Greater profit margins

Independent websites reduce transaction commission costs, reduce transaction commissions or annual fees paid to third-party platforms, and the service fees on the payment side are relatively low. In addition, due to fierce competition among third-party platforms, abundant similar products, and serious homogeneity, price wars are likely to occur, resulting in unprofitable products. Independent websites, however, do not have to consider product pricing as much because there are no other similar products to compare prices with.

4. Enhance the company’s brand image

As the company's official brand website, the independent website is a unique marketing strategy for the company. The information published on the website can be more detailed, including various product performance parameters, instructions, application scenarios, etc., and can use a variety of expressions to establish a unique corporate brand image. It can be clearly distinguished from competitors, leaving a good impression of the multinational company in the minds of customers, and enhancing customers' trust and desire for cooperation.

Disadvantages of independent sites:

1. Difficulty in drainage

One of the biggest disadvantages of independent websites is the difficulty in attracting traffic. The main reason is that independent websites do not have any traffic in the early stage, and sellers need to use SEO optimization, off-site promotion, soft article marketing and other methods to attract traffic to the website.

2. High requirements for operational capabilities

The operation of an independent site is different from that of a third-party platform. The operation of a third party is based on the platform's regulations and the attributes of the platform's users, and is the operation of the product.

The independent website is built from scratch. The consumer groups it targets, the attributes of the platform, the shopping experience of users, etc. are all designed by the enterprise itself. This means that the enterprise has to operate both the platform and the products, which places very high demands on the operation of the enterprise. Return to Sohu, view more

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