How do Amazon sellers respond to the Black Friday online promotion?

Q4 is one of the most important peak seasons of the year. Faced with the upcoming Halloween, Thanksgiving, Black Friday, Cyber ​​Monday, and Christmas, Amazon sellers are all thinking about how to increase sales during the peak season.

For Amazon sellers, sales during the peak season every year are crucial. Many sellers also say that Black Friday and Cyber ​​Monday sales play a vital role in their revenue. So what do Amazon sellers need to do before the peak season? Today, Xiaohu will talk about it.

1. Understand past sales and pricing

In the face of peak seasons such as Black Friday and Cyber ​​Monday, sellers are advised to review sales in recent years and study sales records from previous years. Through research, they can know the historical low and average prices of goods. Based on sales in previous years, they can organize and plan the product quantity and price required for Black Friday and Cyber ​​Monday.

2. Make product sales and promotion plans in advance

Organize all the products on the platform, and develop the best discount plan for each product based on historical market sales and competitor product information. You should think of all this in October, rather than waiting until Black Friday and Cyber ​​Monday to make a decision. This will definitely be too late. It is recommended to make a sales plan in advance and prepare in advance to reserve yourself a longer time.

Here the editor would like to remind all sellers: In the week before Black Friday and Cyber ​​Monday, some sellers will hold promotional activities, sell their products at low prices, and clear out the products that previously occupied the inventory. This will result in a large price gap in the entire market. Therefore, it is recommended that sellers increase the price of their products by 10-30% before Black Friday and Cyber ​​Monday. This depends on the specific situation. Then, when Black Friday and Cyber ​​Monday arrive, they can reduce the price and even sell at the lowest price, so that buyers can feel the discount of the product and still make some profits during this period of internal competition.

3. Pay attention to inventory and avoid out-of-stock

In the past two years, the world has been affected by the mask incident. All shopping has shifted from offline to online, which has increased the overall online purchasing power. Especially in the peak season of big discount events such as Black Friday and Cyber ​​Monday, sales will surge, and even the sales of some slow-moving products will reverse.

Faced with this peak season, sellers need to consider whether their inventory is sufficient. Prepare responsive inventory in advance and purchase according to previous monthly sales. The quantity of inventory in the peak season can be increased. Maintaining inventory is one of the most important links in the peak season. When large traffic comes to the store, we can imagine how many orders the seller will lose if there is no inventory! Therefore, you need to pay attention to the inventory situation at all times to avoid out-of-stock.

4. Make a good logistics and transportation plan

During the peak season, the sudden increase in orders will cause a series of transportation problems. Due to a series of problems such as the mismatch between the market's distribution capacity and online shopping demand, it will eventually lead to delayed delivery or buyers cannot receive the purchased products on time. Amazon sellers can consider the situation of Black Friday and Cyber ​​Monday in advance and think of countermeasures in advance to ensure timely delivery during the period. Here, the editor recommends that sellers can transport in batches and use multiple logistics companies to avoid user dissatisfaction and sales interference caused by logistics problems.

5. Optimize Listing

Optimization is to make the product better displayed in front of buyers. How to optimize the listing so that buyers can directly click on the product after searching for keywords? Sellers need to pay attention to the following points:

Product title: A name for a product that describes the product itself in a format such as brand name + product name + product features/model + applicable scenarios or characters, and is easy for consumers to understand. The title should be within 200 words. The title is the most important search item on and off Amazon, and it is also an item that consumers can understand at a glance. Therefore, even for similar products, it is important to make variants and set exclusive titles for categories.

Product Image: Online shopping is mainly visual shopping. High-definition pictures will give buyers a different experience, so the picture quality must be guaranteed. Generally, the main picture is the first picture on the product details page. Secondly, there are detailed pictures: showing the product from multiple angles, which can be the second to fifth pictures. Finally, there can be detailed pictures, clearly showing the materials of the product, etc. So don’t just look at the small pictures, there are also requirements for what kind of pictures are in each position.

Bullet Point: Highlight important or special information about the product. Buyers rely on the bullet points to understand important product features. Since up to 5 items can be filled in, the bullet points of the product can also be called the five-point description.

Product Description: Understand competing products, analyze product highlights, provide more detailed product information and details, and make the description concise and to the point, highlighting keywords.

6. Optimize PPC

After all the above adjustments have been made, the last thing you should pay attention to is advertising optimization. During the peak season of Black Friday and Cyber ​​Monday, how can sellers not run ads? Advertising can be used to expose products and attract a large number of visitors to browse the store, so advertising is crucial during the peak season. Sellers need to optimize the content and materials of their ads, and make the product itself the best so that sellers can directly make purchase conversions after entering the store.

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