What is Amazon follow-selling? How to follow-sell?

Amazon is what we call Amazon. Many merchants doing foreign trade business will choose to open stores on such a platform. Of course, in the beginning, everyone will follow the old merchants to sell, but some newbies don’t know what this means.

1. The meaning of Amazon follow-selling

For example, when A creates a product page, others find that it sells well, so they also copy and sell it. Then there is a situation where the same product from different sellers shares the same detail page. This is called copy selling. It requires that the copy selling product of the follower seller must be exactly the same as the product of the follower seller, including brand, appearance, packaging, etc.

The office of Yashou is located in Golden Car Purchase, and the "Others" in the lower right corner are other people who are selling the same product. If you click new, you can see all the people who are selling the same product, as well as the price, shipping cost, delivery logistics and other information of each seller.

The reason why Yaya set the rule of following sales is related to its concept of focusing on products rather than stores. Using the same product page by different sellers can avoid duplicate products and pages, bring a good experience to users, and promote healthy competition.

2. How to follow the sale?

If you want to follow sales, you need to buy the same products as other stores, so that you can follow.

3. Good and Risky Following:

1. The products being copied are the best sellers. Copy selling can quickly intercept traffic, and the most direct effect is to increase the number of orders, increase store traffic, and drive sales of other products in the store. For novices, this is a good shortcut.

2. You can use the surfaces that have been built by the followers without having to create them again. It is also very convenient to go up and down. You can sell when you want to sell and take them off the shelves when you don’t want to sell. It saves time and effort, which is also a good thing.

3. Following sales is a high-risk and high-return behavior. Among them, the biggest risk is being complained by authorized or brand merchants, resulting in account restrictions or closure.

Therefore, if you want to follow selling, don’t choose big brands as they are relatively risky. You should try to consider the platform’s control over the brand. After all, if a new store is blocked, it will be relatively difficult to get it back on its feet.

3. What should I pay attention to after following sales?

When you copy-sell a listing, don’t just be happy about the orders coming in. You still need to spend time and energy every day to check whether the title has changed, whether some trademarks have been added, whether the pictures have been replaced, etc. Negligence will inevitably cause losses.

In fact, Amazon's copy-selling means that if someone else sells a product, you immediately sell the same product, and all aspects of the product information must be exactly the same. The advantage of copy-selling is that you can gain user recognition, but the risk is that you can easily be complained by the brand.