How to select products when opening a cross-border e-commerce store? What are the methods?

If you want to open a cross-border e-commerce store, you need to select products well. Good products not only determine the development direction of the store, but also determine how far and how long the store can go. So how to select products for a cross-border e-commerce store? The following content will provide relevant answers for you.

How to select products when opening a cross-border e-commerce store ?

1. There should not be any giant brands in the selected product category

When you first start cross-border e-commerce, you have to pay attention to the industry you choose. If there is a brand in the industry that is one super strong and many strong, or there are several giants, then you should not choose this industry! Because there are giant brands monopolizing these products. For example, when it comes to mobile phones, everyone buys the same few brands: Huawei, Apple, Xiaomi, Samsung... If you enter the market at this time and compete with these giants, it will be difficult for you to stand out.

2. Choose the type with large traffic and high demand

To sell a product, you must make sure there is a market demand for it. If you don't know what the market needs, you can look for it in the existing market. If a certain product is not popular at all and there is no search volume, then you should try not to try it.

You can use Jungle Scout's keyword function to view the historical search trends of keywords: graphically present the historical search volume changes of keywords in the past two years, and directly show the search trends of a keyword in the past 30 or 90 days. Sellers can easily and intuitively understand the overall popularity trend and seasonal changes of the keyword, providing an important reference for optimizing PPC advertising settings and product details pages.

3. Choose products with large profit margins

In today's e-commerce environment with high traffic costs and high operating costs, if you don't have enough product profits, you won't be able to stick to cross-border e-commerce for long. Generally speaking, clothing, shoes and hats, cosmetics and accessories, home furnishings, and smart electronic products are all profitable. Newbies don't necessarily have to pursue cross-border e-commerce product selection. As long as the product has high profits and the market is acceptable, you can choose it.

4. Pay attention to product patents and copyrights

When doing cross-border e-commerce, you must pay attention to patent and copyright issues. Some products have been patented by brands, so you cannot sell them casually. If you ignore the rules, you may be complained and your store may go bankrupt. In this regard, you can go to Google Patents to search, enter the main word of the product, and if the search results for patents are found, then you cannot choose this product.

Recommended reading:

What are the product selection skills of Shopee cross-border e-commerce? How to do it well?

How long does it take for Shopee's deduction points to be displayed? What is Shopee's deduction system?

Is it illegal for Shopee to reduce inventory? What are the violations?