Shopee will launch the Super Brand Festival on October 10

Shopee will launch the Super Brand Festival on October 10, and work with a large number of brands in Shopee Mall to provide consumers with goods and services, and further help domestic brands seize overseas opportunities.

It is understood that Shopee built an exclusive traffic entrance through the brand mall Shopee Mall in 2017, and launched the 10.10 Super Brand Festival in 2018 to create more opportunities for brands to directly reach consumers. In 2021, the number of users who shopped at least once a month on Shopee Mall increased to 8 times that of the pre-epidemic period.

Shopee has held the 10.10 Super Brand Festival for five consecutive years. Many cross-border brands have also made preparations in advance this year and will leverage the traffic advantages of the big promotion to open up the market.

Before this big promotion, the domestic beauty brand Feiluer had already deployed in-site advertising (Shopee Ads) and off-site marketing channels in advance: through Shopee x Facebook advertising (CPAS) and affiliate marketing (AMS), it covered the top social media in Southeast Asia and linked up with more than 10,000 KOLs and alliance partners to bring traffic and conversion effects to the store.

At present, many brands have prepared exclusive new products for the big promotion, and have stocked Shopee's overseas warehouses and Nanning warehouses in advance according to their own product plans. While taking advantage of local logistics to reduce costs and increase efficiency, they also bring consumers a fast delivery experience.

According to data, as an e-commerce platform, Shopee serves millions of consumers every day and is committed to helping brands and entrepreneurs succeed in the e-commerce field. Shopee's parent company Sea is a leading global consumer Internet company. Sea's three core businesses include Shopee, Garena and SeaMoney.

It is worth mentioning that Shopee recently issued an announcement stating that the logistics incentive program for sellers in non-free collection areas launched by the Shopee platform in August 2021 will be suspended from October 2022.

The original incentive plan is as follows: Sellers in non-free collection areas who meet the following criteria may receive a shipping subsidy of up to RMB 0.5 per completed order.

The average number of completed orders per day is 80 or more; all orders use the first-mile function, and the average preparation time (AveragePreparingTime) of the seller must be less than or equal to 2 days (the calculation standard of the average preparation time is updated to: from order generation to the first-mile scanning);

The seller's overall pre-sale product ratio is less than or equal to 10%; the seller's store penalty points are all <4 points; or the seller has a store penalty point ≥4 points, but the proportion of stores with penalty points ≥4 points to the total number of stores does not exceed the following standards.