Do you only use AI to write copy? These 6 amazing tools are essential for user growth

Now AI has been widely used in various industries, but many people still only use AI as a tool for writing copy. In this article, we will analyze how to use AI to assist us in our work in user growth, rather than just writing copy.

The hot search that continues to dominate the Internet this year is undoubtedly AIGC.

The emergence of AIGC products represented by ChatGPT has set off a new wave of AI technology transformation around the world and brought new hope to workers: instead of waiting for AI to replace me, I might as well use AI to help me improve my work efficiency.

2024 is already halfway through. Is your AI co-pilot still just writing copy? Growth work is arduous and complex. You need to be responsible for users, revenue, and core path conversion rates. AI copywriting alone is not enough to achieve comprehensive user growth.

Today, we introduce 6 great tips for using AI search to assist user growth . Whether you are an entrepreneur, product manager or marketer, you can get valuable insights.

Without further ado, let's go straight to the main text. Enjoy:

01. Which AI search is the best?

Search is one of the most suitable scenarios for AI implementation.

ChatGPT excels at natural language generation and dialogue, can understand context and generate coherent responses, and is suitable for interactive scenarios such as virtual assistants and content generation. AI search mainly uses keyword matching to quickly retrieve information from large amounts of data, and is suitable for search engines and enterprise searches, with greater accuracy and timeliness.

Products at the forefront of AI search include Microsoft's NewBing and Perplexity , founded by a former OpenAI research scientist. In less than two years, with no user base, it has achieved an MAU of over 10 million.

In the current Chinese search market, there are also products such as 360AI Search, Tiangong AI Search , and Mita AI Search, led by 360 and Kunlun Wanwei. The interactive form is to first give a summary "answer" and then present the relevant web pages in the form of "reference materials", which can solve some problems of AI's free play and fabrication.

02. Increase 6 God assists

Someone on Twitter (X) once launched a poll, and more than 50% of product managers use AI chatbots to assist their work every day. Perplexity is the second most mentioned object, second only to ChatGPT.

User growth work is inseparable from product insights and operational planning. Networked AI search may become one of the 6 great assisting applications for user growth work. Whether it surprises you or not, it is worth a try.

Assist 1: Understand and develop growth strategy

Growth strategy is the compass for achieving user growth. A clear growth strategy can help us set clear goals and paths and avoid blind actions.

Assist 2: Find industry data benchmarks

Industry data benchmarks are an important reference for evaluating product performance. By comparing with the industry average, we can discover the strengths and weaknesses of the product and develop improvement measures.

Assist 3: Complete market research

Market research is a key means to understand user needs and market trends. If there is no time for field research, we can also obtain first-hand market information through paper research to provide reference for product and marketing decisions.

Assist 4: Learn from excellent cases

Excellent cases are valuable learning resources. By studying the successful experiences of peers or other industries, we can learn from best practices and avoid repeating mistakes.

Assist 5: Common evaluation tools

Choosing the right tool can achieve twice the result with half the effort. By evaluating the functions and effects of various growth tools, we can improve work efficiency and effectiveness.

Assist 6: Understand technical terms

Mastering technical terms helps with cross-departmental communication and collaboration. In a growth team, understanding basic technical concepts and terminology can improve communication efficiency and drive projects forward smoothly.

03. Final Thoughts

Internet-connected AI search may become the Google killer.

It is not just an information retrieval tool, but can also combine natural language processing and data analysis to provide a smarter and more personalized user experience. Future user growth will no longer rely solely on new features and creative content, but can also achieve more efficient and accurate user acquisition and retention strategies through optimization tools.

The above is all about "AI search assisted user growth work". The reference comes from growth work practice & research. If you have different opinions, please leave a message in the comment area below for discussion.

Author: Jiayu Teacher

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