Can I follow others in the Amazon FBA model? What are the ways to avoid following others?

Some merchants who have opened stores on the Amazon platform have adopted the FBA model. This model uses the platform's logistics services, and the merchant's products can enjoy the picking, packaging and terminal delivery of the Amazon platform, and then a certain service fee will be charged. So can the FBA model be followed by sales?

Can Amazon FBA model follow sales?

Amazon FBA products can be followed by others. Following others is a policy allowed by Amazon. Within the scope of Amazon's policy, you can follow others to sell the target product. Because following others is good for the Amazon platform and Amazon's customers, but it may be a little unfair to the person being followed.

Therefore, for those novice sellers, in the initial stage of store registration, they should take precautions to prevent follow-up sales. If you can register a trademark, go ahead and register a trademark.

What are the ways to avoid copycat sales?

1. Registered Trademark

Sellers who have applied for brand registration can file infringement complaints against listings and sellers that plagiarize trademark information, which can prevent sellers who sell counterfeit and fake goods from following their lead.

2. Transparent plan or zero plan

Currently, the best way to prevent copycat sales is to join the Amazon Transparency Program or Zero Program. The Amazon Transparency Program is a service launched by the platform in 2015 to maintain the brand image. After the seller's products join the program, the platform will obtain a QR code label for brand protection. Each product sent by the FBA seller to the warehouse must be affixed with a QR code label, and the product will only be entered into the warehouse after the staff scans it. This QR code contains product-related attribute information.

The FBA model on Amazon allows follow-selling because the platform allows it and there are relevant rules to refer to. However, when follow-selling the target product, there must be a good promotion method. Otherwise, if the follow-selling traffic is not much, it will be difficult to increase orders.

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