What are the entry requirements and fees for Jumia? What are the characteristics?

There are still many merchants opening stores on the jumia platform, but if you want to settle in this platform, you need to first understand its entry conditions, and then the issue of entry fees. Here I will give you a detailed introduction to the entry conditions and fees of the jumia platform.

What are the entry requirements and fees for Jumia?

The African e-commerce market is developing rapidly, and more and more sellers will choose Jumia to open stores. However, everyone should first understand what fees will be incurred after opening a Jumia store, so that they can better control costs.

What are the fees for opening a Jumia store? First of all, it is completely free to join Jumia. As long as you have corporate qualifications and meet the requirements, you can join for free. The platform's market share is as high as 90%, and it opens up the local market with low risk and low cost.

After Jumia opens a store, the platform will charge sellers a certain commission for each category. The specific commission rate varies for different categories. Jumia will not charge any additional hidden fees, only standard commissions and fixed shipping fees.

1) The commission for electronic products is relatively low, and is charged at 5%.

2) Clothing and other categories are basically charged a commission of 10%.

3) The lowest commission in Nigeria is 1 USD. That is to say, products with commissions lower than 1 USD will still be charged 1 USD. Therefore, sellers of low-priced and traffic-generating products should pay special attention to this. Other sites do not have such regulations.

What are the characteristics?

1) Market population > 1.25 billion

Africa currently has a huge population of over 1.2 billion, with an Internet growth rate of over 40%, and huge potential for e-commerce development. JUMIA's monthly visits exceeded 100 million in January 2018.

2) Online shopping consumer share > 90%

The e-commerce business covers 14 countries. In addition, JUMIA also provides a variety of services to local consumers, such as logistics, payment, etc. Safety, fast delivery and a wide range of product choices make JUMIA the preferred e-commerce platform for African consumers.

3) Logistics

Direct mail + overseas warehouse

Cooperating with a stable and reliable third-party logistics provider, sellers do not need to worry about finding logistics. The package loss rate is less than 1%, and the order cycle is 7-14 days.

4) Best-selling categories

All categories + brands

The consumption structure is getting younger and more diversified. The lack of offline categories has led to a gradual increase in online consumption demand. Mobile phones, 3C, clothing, shoes, accessories and small appliances are all hot-selling categories. The blue ocean market for brands is highly malleable. Professional brand managers help brands open up the African market.

Currently, it is completely free to join the jumia platform, so there is no need to worry about the cost issues. All you need to do is pay attention to whether you meet the conditions for opening a store. In fact, after understanding its conditions for opening a store, you will find that most companies can open a store.

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