What are the advantages and disadvantages of the jumia platform? Is it worth doing?

In the e-commerce market in Africa, the jumia platform has the largest market size. It has multiple vertical operating platforms and is not only involved in the e-commerce field, but also in food delivery services, travel services, etc. Therefore, the platform still has great advantages. Let's analyze its advantages and disadvantages below.

What are the advantages and disadvantages of the jumia platform ?

As a rare unicorn enterprise in Africa, Jumia has also won the favor of many sellers. South Africa, Egypt, Nigeria and other countries are Jumia's main markets.

Advantages: can be shipped by consolidated shipping, receive payment twice a month, an average of once every two weeks, no annual fee, entry fee, or deposit required;

Moreover, it is easy to settle in. As long as you have a business license and a Payoneer account, you can apply for settlement. The payment system is complete.

Market: Last year, the per capita GDP of three African countries reached $30,000, while China's per capita GDP was less than $20,000;

Moreover, the number of Internet users in Africa has reached 342 million, of which 78% are aged 18-50. Although the penetration rate is low, the user base is large. Moreover, as the leader of e-commerce in Africa, Jumia’s share is naturally not low!

Disadvantages: First of all, Jumia does not support individual registration. Although it was only listed in 2019, it only has 6 million users, which is still too shabby, and there is a large gap between the rich and the poor among these 6 million users.

Another point is that due to the underdeveloped telecommunications services in Africa, the local network cannot provide users with a pleasant shopping experience, and ordinary Internet users do not really trust online shopping. Jumia still has a long way to go to achieve this!

Analysis: It is very similar to Shopee. It only requires sellers with light assets to get started. The requirements for sellers are not high. It is currently actively recruiting investors in China.

Offline retail in Africa covers 67,000 consumers, and the supply in the offline market is seriously lower than the demand, not to mention the online market. Locals need online shopping to meet consumer demand!

In the next 10 years, Jumia's African market will see an explosion in the Internet and e-commerce markets!

The above is the analysis of the advantages and disadvantages of Jumia, an African e-commerce platform, which I would like to share with sellers. I hope it will be helpful to sellers. LianLian Cross-border Payment provides professional and considerate services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.

The advantages and disadvantages of the jumia platform are actually quite obvious. The advantages are that the platform is large, the market service is wide, the competition is relatively small, and the threshold is low, etc. There are also some disadvantages, such as its slow logistics and delivery, so even if there are many orders, the collection cycle is relatively long.

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