What are the methods for promoting adult products on Amazon? How to do it?

There are some merchants on the Amazon platform who are selling adult products, so they don’t know how to promote and attract traffic. In fact, there are many ways to promote and attract traffic for adult products on Amazon. As long as the products in your store are compliant, there will be no problem. Let me introduce them below.

What are the methods for promoting adult products on Amazon ?

1. Organic traffic

Amazon's new stores and products have certain traffic support. In order to make the products get more attention, sellers need to pay more attention to listings and variations.

Listing, only by optimizing the listing well can an excellent product details page be presented to buyers, thereby stimulating buyers’ desire to buy and converting them into orders.

Variants are products on the same product detail page that have only 1 or 2 differences. For example, if a scarf product has three colors, it is completely possible to put this product on the same product page instead of re-publishing 3 listings.

2. Keyword bidding

The cost of bidding for store keywords is relatively high. If there is bidding, there will be orders, but if there is no bidding, there will be no orders. Long-term use will enter a vicious cycle, and the seller's profit will be relatively low.

3. Off-site traffic diversion

The websites that attract traffic from outside the station include

(1) Dealnews has decent traffic, and the official will post for you as long as you pay.

(2) Slickdeals has a lot of traffic and has high requirements. If you are not careful, your products and brands will be blocked. You should study the rules of Slickdeals carefully.

(3) Techbargain: The traffic is not particularly large, but the effect is very good, especially for furniture and 3C products. If the platform feels that your deal is good, the sales can last for 2-3 weeks.

(4) Dealsplus. The traffic of this website is also good. It has certain requirements, but they are not particularly high.

Other US deal sites that performed relatively well include: Kinja, Dealmoon, Reddit, Fatwallet, and bradsdeals.

Note: Some websites have certain requirements for products, some are high and some are low. You can learn about their rules to avoid product restrictions.

4. Deals on the site

Each type of promotion requires a separate application, and sellers can apply for corresponding promotions based on product features and budget.

(1) Best Deal, or BD for short, is free and lasts for two weeks, covering the US and Japanese sites.

(2) Lighting Deal, abbreviated as LD, is a time-limited flash sale worth US$50 per ASIN code, which usually lasts for 4-6 hours. Amazon has restrictions on the products that can participate in this event, such as maternal and child products, alcohol, and adult products.

(3) Deal of the Day, also known as DOTD, is free and lasts for one day. There are only three ad slots per day, which is very difficult to apply for.

I have introduced to you the promotion and traffic generation methods for adult products on Amazon. The adult products category on Amazon is actually a relatively dangerous category on the platform, because there is a high possibility that the store will be closed due to violations, so compliance testing must be done when promoting and attracting traffic.

Recommended reading:

What are Amazon restricted products? Amazon restricted products list

How does Amazon improve conversion rates? What are the methods?

How long does it take for Amazon video review? Are there any requirements for uploading video ads?