How is Amazon's cross-border e-commerce business? A detailed analysis

Competition on the Amazon platform is quite fierce. Every year, a large number of merchants enter Amazon. Some make money, while others lose money. Therefore, merchants have to spend a long time to make a decision. So how is Amazon's cross-border e-commerce?

1. From the perspective of external factors

Amazon's cross-border e-commerce has been showing a booming trend. During the epidemic period, the global economy was stagnant, trade exchanges were hindered in many ways, and most people were still mainly isolated at home and working, which generated a huge demand for global online shopping, and the number of active consumers was countless.

At the same time, the country has also strongly supported cross-border e-commerce. The implementation of various relevant policies is to allow cross-border e-commerce to better enter people's vision, so that the emerging cross-border e-commerce industry can be accepted by more and more people and bring more new economic vitality.

Compared with traditional forms of global trade, Amazon's cross-border e-commerce has broken many shackles and is more in line with people's overall needs and interests.

First of all, the overall process of traditional trade is complicated, and the approval procedures, review management, etc. all take a lot of time, which increases the risks of various transactions and the risks of cargo logistics. Cross-border e-commerce greatly saves many unnecessary intermediate links, making it more convenient and time-saving.

Secondly, cross-border e-commerce reduces many links, so the corresponding costs are greatly reduced, which greatly reduces the burden on enterprises and merchants.

In addition, Amazon's cross-border e-commerce logistics has great advantages. Amazon's cross-border e-commerce delivery model is FBA, which means that Amazon's warehouse is responsible for storing products, and after consumers place orders, the goods are shipped from Amazon for packaging and delivery. Traditional logistics often have multiple links and slow transportation, which may even affect consumer satisfaction.

2. Factors within the Amazon platform

The Amazon platform itself occupies a large amount of global traffic, and the sites it has established cover more than ten countries and regions. The consumer market is extremely broad and there are various consumer demands.

Moreover, the platform's average order value is particularly high among many cross-border e-commerce platforms, and there is a huge profit margin.

Amazon has a long history of development. The platform's rules and regulations are complete and standardized, taking into account the interests of both buyers and sellers. It also treats all kinds of illegal and malicious competition behaviors fairly and cracks down on them severely.

In general, Amazon cross-border e-commerce is actually a promising industry, and it has both advantages and disadvantages. Starting a business in any industry is difficult and requires full psychological preparation.