How often does Amazon update its best sellers? Why does the organic ranking drop?

Merchants who open stores on Amazon will pay attention to sales rankings, because this ranking will affect the exposure and orders of products. In fact, the official name of sales ranking on the platform is best seller. It has an update cycle. So how often is it updated?

How often does Amazon's best seller list update?

This delay is usually no more than 2-3 hours, but there is debate about how many products are ranked hourly, and this number is calculated relative to other categories, based on the hour (Amazon explains), and linked to the product's recent sales (while also taking into account the account's historical sales data).

Why did the organic ranking drop?

1. System problems Amazon ranking is based on the system algorithm. Of course, we don’t know the ranking mechanism of Amazon, because it will be updated from time to time, so the ranking of the product will also be affected. However, several key factors such as Amazon product reviews, sales, BSR ranking, product conversion rate, etc. are key factors that affect Amazon’s natural ranking. For example, the importance of reviews is getting higher and higher now, so everyone should also guide buyers to leave good reviews. Of course, sometimes there will be bugs in the Amazon system, which will cause the natural ranking of all products to disappear. In this case, there is no need to worry too much, just pay attention to the system information and wait for recovery.

2. Modification of product information Modifications to product titles, keywords, descriptions, and category information will also have a greater impact on Amazon's natural rankings. For example, keywords, buyers mainly search for keywords to find your products. If you modify certain keywords, the impact on keyword searches will be greater. The greater the change, the greater the impact, so you cannot change the listing information frequently, but should modify it based on the data so that the ranking will not be affected too much.

3. Low product sales Product sales also have a critical impact on natural rankings. Amazon has a sales ranking list that will be judged based on the sales trend of the product. The products in this list will also be weighted accordingly, and the natural ranking will be higher, which will also bring more conversions and traffic. On the contrary, if your product sales are low, the ranking will naturally be affected.

4. Too many negative reviews We all know that Amazon's review rate is relatively low, so if buyers give you negative reviews, it will be even more fatal. Bad reviews will cause your natural ranking to drop. Later, it will also affect the shopping intentions of more potential buyers and reduce conversion rates, and the impact will be endless. In addition, insufficient inventory and unreasonable prices are also important factors that cannot be ignored. Amazon product rankings are related to sales, but sales are not the only factor that determines product rankings, so when product rankings drop, it may be related to sales, or it may be caused by other reasons.

Amazon's best sellers are updated very quickly, once every hour, so the data is updated in real time. As long as merchants do a good job of promoting their products, they can rank their products higher and gain the benefits brought by the ranking.

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