How to play Shopee package discount? What are the ways to play?

Many merchants on Shopee know that they can get more orders and higher average order value through package discounts, but package discounts must be used well to be effective, otherwise this promotional method will be ineffective. So how do you use package discounts on the Shopee platform? The following is an introduction.

How to enjoy the Shopee package discount?

First, let’s talk about the three forms of package discounts: discount ratio, discount amount, and package special price. Currently, Shopee will put an exclusive label on the product details page, which displays the discount details and provides traffic for the package discount in a specific exposure position.

1. Discount ratio

Buy X items and enjoy Y discounts, which is applicable to a wide range of products. This form is suitable for all products and has the widest scope of application. The price difference of the selected products will not affect the user's psychology.

2. Discount amount

Buy X items and save Y yuan, which can effectively increase the average order value. It is suitable for products with small price difference, and it can increase the average order value most significantly. When setting it, pay attention to the price difference of the products in the package discount not being too big.

3 sets special price

Buy X products, and the total cost is only Y yuan. Suitable for products with small price difference. Since the price of the package is fixed, users may consider choosing the highest-priced product in the product pool when choosing products. It is recommended that merchants set the price difference of the products included in the package discount not to be too large, so that it can be used to clear the tail goods.

Note: Here is an important point. Different sites have different ways to choose package discounts. When considering setting the discount ratio and discount amount, you should consider the site's product prices, discount strength, and user habits.

For example, in Singapore, a product is worth 5 Singapore dollars, so a 20% discount is more attractive than a 1 dollar discount. In Taiwan, a product is worth 500 Taiwan dollars, so a 20% discount is not as attractive as a 100 dollar discount.

Moreover, according to relevant statistics, Taiwan sites particularly like discounts such as "discount amount (buy X items and get Y yuan off)". If you are on Taiwan sites, you can choose this package discount.

4. Misunderstandings

What I want to say here is: In order to prevent the same user from enjoying too many package discounts, it is recommended to set purchase restrictions, which is the maximum number of times the same seller can purchase package discounts.

Note: Buyers can purchase this package offer at most once ≠ each product in this offer can be purchased at most one piece.

Why does this happen: This is because the price difference between the products is too large when the seller sets up the package discount.

Failure case: Buy 3 products for 120 yuan, A is 100 yuan, B is 30 yuan, C is 30 yuan, and the purchase of this set is limited to one discount. Buyers can choose to buy 3 A products, and the high-priced products are not limited.

Therefore, in a package discount, a package special price (purchase X products to enjoy), you must try to ensure that the price difference of the products in the discount is not too large.

5. One copy

Because package discounts can only be set for up to 3 months, the copy function can quickly restore the previous package discount, which is very practical. After the seller clicks copy, all products in the previous package discount will be automatically added to the product pool of the new package discount you need to create.

6. Use marketing tools

As we all know, shipping promotions are about setting shipping discounts by yourself, and setting buyers to get shipping reductions or free shipping after the purchase amount reaches a certain fixed amount. You can cleverly combine the price of the package discount with the threshold of the shipping promotion and make them as consistent as possible, which can effectively improve conversions.

I have shared with you how to use Shopee’s package discounts. Now it is still quite effective for Shopee stores to offer package discounts. There will always be some effects if you follow the above methods. However, in order to increase the store’s traffic and orders, you still have to start from many aspects and do a good job in store promotion, etc.

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