This article is an extended version of the previous article "Teaching you how to dig inspiration for high-priced products from yourself!" After the last article was published, many friends told me that it was like a door to a new world had opened before their eyes. A few days ago, an old driver told me that by following the ideas in the article, I could find three products with profits of 1,000-3,000 within two days. I was very pleased. At the same time, I believe that even if some people read that article, they will still be confused and still cannot find a suitable product. Why is this happening? In this article, Teacher Fox analyzes the principles here from multiple levels, including human nature and psychology. PS: No one outside will tell you the content of this article! 1. Why can’t you find an opportunity?When some people start a business and choose products, they feel that everywhere is a red ocean, and it seems that many people are making any product... This type of people will feel as if there are no opportunities in the entire market. The products you see and the industries you think of seem to have been fully developed. I believe that there are many friends who have this kind of thinking. Teacher Fox believes that it is normal for people with this kind of thinking to not find opportunities, because all you see are difficulties, so you cannot break through the thinking framework of "difficulties". In fact, there are opportunities in this market. No matter how the market develops, some rules will not change, and the nature of some demands will not change. First of all, you have to understand one thing: everything you can think of and cannot think of has already been done by someone else. You are not the first and will not be the last to meet these needs and products. As for us, what we need to do is: find a point that most people don’t understand and where competition is relatively small, and delve into it, and work hard on our own little piece of land! So, the reason is not that you can’t find opportunities. Many times, opportunities are right in front of you, but you just can’t see them. Because there are three groups of "fog" in front of your eyes. Therefore, the purpose of writing this article is to help you clear away the three fogs in front of you, so that you can discover many opportunities that you have not seen before in the process of entrepreneurship. In fact, there are many factors that affect your discovery of business opportunities, including your personality, cognition, values, living habits, etc.! 2. Dismantling the core reasonsStarting from here, you can follow my thoughts on the following content and try to do "self-examination" while reading. If you can clear away the three layers of "fog" in front of you after reading the following content, your vision of things will be elevated to a higher level. 1. Personality FogWe have all heard that "character determines destiny". In fact, your character determines what kind of products you can make! Whether you can produce products with high average order value has a lot to do with your personality. Your personality factors will directly affect the projects and products you choose. For example, if a person is very focused and patient, and keeps delving into one field and has mastered the professional theories, he will naturally find many opportunities. If a person is arrogant and impetuous, and thinks he is the best in the world after learning only a little, then you will not be able to calm down and learn at a deeper level. You will think that you understand everything you see, it is very simple and everyone can do it, and then you will not practice it, and as a result, you will not be able to do anything well. In the same way, if you are a fussy person, you will spend a lot of time chatting with the customer service when buying a product worth 9.9... You will find that it is difficult for you to sell a product at 9.9 because you are very sensitive to price and your personality affects your brain's judgment of the product's value. 2. Habit fogWhether you can produce products with high average order value and whether you can see these opportunities depends on your habits. Including your living habits, shopping habits, behavioral habits and so on. For example, if you usually buy a product worth a few dozen or two or three hundred yuan, you have to think about it and compare prices from three different stores... Obviously, these habits make you less suitable for selling products with high average order value, because these shopping habits will affect your perspective on the problem. From a side view, you are very sensitive to product prices. When you are sensitive to prices, you will lower your requirements for product quality and experience. Therefore, even if you are thinking and looking for opportunities every day, all you can see are products costing 9.9 or a few dozen dollars. Because when you have this habit, it means that you don’t understand the people who buy with high average order value, what they think in their brains, what their consumption habits are, and what they value when shopping... Therefore, the products you usually choose and the projects you look for are all those with low customer unit prices and cheap things. In your heart, you will be more inclined to serve people whose consumption habits correspond to yours. These behaviors of yours have become habits. When you see others selling expensive things, you think these people are fools. This leads to a strange phenomenon: when you see everyone around you acting like this, your brain will think that the whole world is like this. At this time, your brain will come to a conclusion: no one buys expensive things, so you must choose cheap, cost-effective products! 3. Cognitive fogCognition and values influence our judgment of the meaning and value of products and things. Your cognition and values will guide what type of product you choose or how you like to sell the product. For example, if you see the needs that I mentioned in the previous article, which are extended from the second dimension, some people may think, who would make a room like this? I might as well put a tea table in the room and drink tea and read books when I have time, isn’t it wonderful? I have the money to buy action figures worth thousands or tens of thousands of dollars. Isn't it nice for me to go out drinking with my friends? Whatever you think is correct. Because everyone's cognition and values are different, and you advocate drinking and having fun, you cannot understand people who love the two-dimensional world and cannot work in this industry. In fact, when you deeply understand anime and the second dimension, you will find that there are a lot of people, many opportunities, and a lot of demands... You may only like drinking tea and reading books, and don’t like those messy things. At this time, your brain will automatically block out those things that you don’t agree with. This is an automatic protection mechanism of our brain. In fact, there is no right or wrong. Everyone’s choices are different, which is guided by each person’s cognition and values. However, since we are entrepreneurs, if you want to discover more business opportunities, you should learn to switch roles and learn to integrate different cognitions and values to look at the same thing. If you cannot understand and integrate, you do not approve of other people's behavior, you cannot understand other people's values, and you only live in your own cognitive world, your cognition and values will affect your discovery of business opportunities, and affect the products, industries and development directions you choose... If you understand this principle, you should be able to understand why you can’t make some products that you know are very profitable, and why others always find many niche needs, but you can’t... All of this is due to your own cognition and values, which causes your brain to block many things and information that you don’t like or agree with. Okay, I will share this article with you here for now. Of course, there are more factors that affect your decision to make high-priced products, but due to space limitations, I cannot share too much here. I will provide in-depth interpretation of the relevant content through other internal materials later. Being able to clear away these three layers of fog can at least help you see more business opportunities. A reminder here: these three fogs do not exist independently, but influence each other. Now, you can close your eyes and recall the previous 3 points. Now imagine that there is a scanner scanning you, and you will see unexpected results! ConclusionThroughout our lives, your personality, habits, and cognition will affect all aspects, not just your product selection. The three points mentioned here are like three forces, just like the Three Kingdoms. They are involved with each other and influence each other. When you make changes, you also need to consider the issue of balance. These three points are constructed by many factors such as our growth environment, experiences, and original families, so everyone has a unique world view, values, and outlook on life. As a result, what everyone sees is actually different, and everyone's three views are unique, so as long as you clear these three layers of fog, you will also see your own unique business opportunities! Each of my articles is intended to provide you with inspiration and broaden your thinking. Even if it can be of any help to you in the slightest, it will make Teacher Fox sincerely happy. |
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