How to get the Amazon blue badge? What are the benefits?

Buyers who shop on Amazon generally give priority to products with the little blue label. Such products are basically safe to buy. Many merchants also want their products to get this little blue label, but they don’t know how to get it. In fact, the conditions are quite harsh. The following is an introduction.

How to get the Amazon blue badge ?

Everyone knows that joining the Amazon Transparency Program requires not only a certain fee, but also corresponding conditions. According to Amazon Global Selling, the application conditions and fees for the Transparency Program are as follows:

Requirements: Currently open to brand owners who have completed Amazon Brand Registry (must have R mark)!

Fees: For ASINs that join the program for the first time, each ASIN can enjoy 20,000 free codes within 1 year after the protection is turned on; if you join multiple ASINs, the number of free codes can be added up, and there is no upper limit on the number of ASINs! After each ASIN reaches 20,000 codes, it will be charged at 1 cent to 5 cents. After joining, you will get the Transparency mark without having to apply or pay extra!

So does that mean you can get the “little blue label” just by joining the Amazon Transparency Program?

Some sellers said that you can’t get the blue label just because you want it. According to the news, this label is currently automatically recognized and assigned by the system!

Amazon officials also reminded that joining the Transparency Program does not mean that the product will immediately have the blue label! Sellers should remember that after ASIN joins the program, only if your ASIN keeps the Transparency barcode correctly affixed can it meet the qualifications for adding the label; for ASINs that have already joined the program, it is also necessary to keep each product of the ASIN correctly labeled in order to have a chance to get this label!

In recent years, Amazon has withdrawn from many plans, including small business, Amazon smile, Amazon brand accelerator, environmental protection plan, donation plan, etc. Sellers must know how to make comprehensive considerations and make the most suitable choice for their products.

What are the benefits?

As we all know, the Amazon Transparency Program is a product tracking and authenticity verification service provided by Amazon to brands and consumers. It tracks each product to protect brands and consumers from counterfeits.

Once the seller has this "little blue label", it is also indirectly telling consumers that their products have been protected by the Transparency Program and are genuine. Imagine that when a buyer searches for the product they want on Amazon, a bunch of listings will pop up. If one of the listings has a "little blue label" to announce to the buyer that it has been officially verified and confirmed to be authentic, wouldn't it immediately gain the buyer's trust and increase the purchase success rate?

On Amazon, only when your products are included in the Transparency Program will you have the opportunity to obtain the little blue label. However, after entering the Transparency Program, you may not necessarily obtain the little blue label. This requires the system to automatically identify and generate the little blue label, so you can try to add your products to the Transparency Program first.

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